Airline Finds Kids' Out-of-This-World Dream Destinations Right Here on Earth
Cute Campaign by S7 Also Includes Print and Interactive Website
Mar 18, 2015
To promote Russian airline S7's range of destinations, its agency Wieden & Kennedy Amsterdam asked children to describe the destinations they'd love to visit. In response to their imaginative answers -- involving dragons, mammoths, mermaids, giant sandpits and more -- it found real landscapes and locations that fit with their descriptions.
The integrated campaign also includes print, out of home, radio, digital and social activity, and an interactive website where visitors can create their own dream destination.