Airline Finds Kids' Out-of-This-World Dream Destinations Right Here on Earth

Cute Campaign by S7 Also Includes Print and Interactive Website

Published On
Mar 18, 2015

Editor's Pick

To promote Russian airline S7's range of destinations, its agency Wieden & Kennedy Amsterdam asked children to describe the destinations they'd love to visit. In response to their imaginative answers -- involving dragons, mammoths, mermaids, giant sandpits and more -- it found real landscapes and locations that fit with their descriptions.

The integrated campaign also includes print, out of home, radio, digital and social activity, and an interactive website where visitors can create their own dream destination.

Reinterpreting the world through the eyes of a child seems to be a popular creative theme at the moment -- see the V&A Museum of Childhood's clever outdoor campaign, which also broke this week. Meanwhile, a campaign by Belgium's Financial Sector Federation also asked kids their opinions about banking this week.


Mar 18, 2015
Brand :
S7 Airlines
Client :
S7 Airlines
Agency :
Wieden & Kennedy-Amsterdam
Chief Marketing Officer :
Tatiana Fileva
Marketing Communications Director :
Eleonora Romanova
Brand Manager :
Alexandra Komarova
Agency Executive Creative Director :
Mark Bernath Eric Quennoy
Creative Director :
Daniel Schaefer
Creative Director :
Szymon Rose
Agency Art Director :
Vasco Vicente
Agency Copywriter :
Evgeny Primachenko
Agency Head of Content :
Joe Togneri
Agency Head of Interactive Production :
Kelsie Van Deman
Agency Broadcast Producer :
Lars Fabery de Jonge
Post Production :
MPC London
Flame Artist :
Marcus Dryden
3D :
William Lanham
Interactive Agency :
Arnaud Ronquillo
Interactive Agency :
Alex Grolleman
Agency Planner :
Nick Docherty
Head of Studio :
Jackie Barbour
Art Buyer :
Maud Klarenbeek
Art Buyer :
Stacey Prudden
Studio Artist :
Noa Redero
Project Manager :
Stacey Prudden
Agency Business Affairs :
Kacey Kelley
Production Company :
Smuggler London
Co-Managing Director :
Fergus Brown
Co-Managing Director :
Chris Barrett
Director :
Joshua Neale
Director, Photography :
Mattias Rudh
Editing Company :
Trim Editing
Editor :
Paul Hardcastle
Editor :
Fouad Gaber
Audio Post :
Wave London
Audio Post :
Wave Amsterdam
Sound Design/Mixer :
Aaron Reynolds
Sound Design/Mixer :
Alex Nicholls- Lee
Composer :
Philip Kay
Music Company :
Woodwork Music
Telecine :
Jean-Clement Soret
Producer :
Julia Samoylova
Co-Digital Production Company :
Executive Producer :
Thomas Ragger
Creative Technologist :
Thomas Strobl
Creative Director :
Thomas Lichtblau
Art Director :
Matthias Mentasti
Digital Banner Production Company :
Head of Production :
Henrik Anestedt
Producer :
Alexandra Psalti

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