Visa Channels Amelia Earhart to Celebrate Olympic Debut of Women's Ski-Jumping
Athlete Sarah Hendrickson Stars in Moving New Spot Via BBDO N.Y.
Jan 13, 2014
The 2014 Winter Olympics in Sochi will see the debut of Women's Ski Jumping. To mark the occasion, BBDO New York debuts this majestic spot starring ski jumper Sarah Hendrickson. The contemplative film, directed by Michael Spiccia of Arts & Sciences, quietly captures Ms. Hendrickson's reflective moments as she prepares to make, presumably, her first leap in the game. To heighten the emotional intensity, a 1937 speech by Amelia Earhart about why the legendary aviator wants to fly serves as the audio backdrop.