X Games : Foil the X Games

While it might not be the social networking powerhouse it once was thanks to the likes of Facebook, MySpace is still proving itself a viable music and film marketing platform. The Martin Agency has a new site on the platform promoting the 14th annual X Games, which begin July 31st.

Instead of showing standard clips of players, tricks and stunts, the Virginia-based agency created an anti-X Games villain named Darkmane--who looks like Dr. Doom if he was in the WWE--whose goal is to enforce conformity and crush the inventiveness associated with the X Games.

Fans and MySpace registrants can get their fill of Darkmane (actually played by Upright Citizens Brigade's John Gemberling) through a series of three challenging games which will roll out weekly until the 14th, Darkmane TV, which shows a montage of skater and biker fumbles and foibles,
the hard rock-blasting Darkmane radio player, wallpapers, AIM icons and his blog entries.