Mellow Mushroom : Follow Us & We'll Follow You

Get stalked by a stoned mushroom.

Published On
Oct 23, 2012

Editor's Pick

When you follow brands on Twitter, at best you get a smattering of decent jokes littered across your Tweetdeck timeline, and at worst, you're bombarded with promotional tweets that practically beg you to unfollow them. Pizza place Mellow Mushroom does neither.

Fitzgerald + Co offers you a little stalker with your Twitter follow with "Follow Me and I'll Follow You," a campaign that tells people that in return for following the company on Twitter, the company would follow you. The catch? They'd follow you in real life, dressed as Mellow's stoned-looking mushroom mascot.

The brand stalked 20 Mellow Mushroom followers in a week (with help from the followers' friends and family), and recorded the whole thing using hidden cameras. Check out the hilarious compilation video here, and see videos of the mushroom stalking specific followers on the right.

Credits

Date
Oct 23, 2012
Brand:
Mellow Mushroom
Client:
Mellow Mushroom
Agency:
Fitzgerald&CO
Chief Creative Officer:
Noel Cottrell
Executive Producer:
Christine Sigety
Creative Director/Writer:
Mitch Bennett
Creative Director, Art Director:
Wes Whitener
Creative Director, Art Director:
Brad Sarmiento
Art Director:
Juliana Lynch
Digital Producer:
Gideon Cohen
Production Company:
Arts & Sciences
Director:
Adam Brodie
Director:
Dave Derewlany
Producer:
Alex Waite
Director, Photography:
Benn Martenson
Executive Producer:
Marc Marrie
Managing Director:
Mal Ward
Editorial:
Arcade Edit
Editor:
Greg Scruton
Post Production:
Denice Hutton
Executive Producer:
Nicole Visram
Producer Assistant:
Luc Giddens
Managing Partner, Executive Producer:
Damian Stevens
Sound Director:
Acoustech
Sound Engineer:
Gopal Swamy
Online and Effects:
Airship
Artist:
Austin Hickman-Fain
Artist:
Chris Homel
Artist:
Matt Lydecker

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Project Type