FedEx : Food Truck
Hot meal delivery at SXSW
Published On
Mar 14, 2011
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Editor's Pick
FedEx snuck this food truck into SXSWi, disguised as a FedEx delivery truck. Once inside, a different international hot meal was delivered (for free) each day, in packaging specially designed to mimic FedEx boxes. The stunt was devised to promote its international shipping capabilities.
Credits
- Date
- Mar 15, 2011
- Brand:
- FedEx
- Client:
- FedEx
- Agency:
- BBDO-New York
- Chief Creative Officer:
- David Lubars
- Executive Creative Director:
- Greg Hahn
- Executive Creative Director:
- Michael Smith
- Creative Director:
- Larry Corwin
- Interactive Copywriter:
- Rick Williams
- Producer:
- Deborah Draper
- Producer:
- Rick Jones
- Producer:
- Kim Wiggins
- Producer:
- Anne Taylor
- Senior Copywriter:
- Ben Butler
- Senior Art Director:
- Stirling McLaughlin
- Senior Creative Director:
- Jason Lucas
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Project Type
