FedEx : Food Truck
Hot meal delivery at SXSW
Published On
Mar 14, 2011
Editor's Pick
FedEx snuck this food truck into SXSWi, disguised as a FedEx delivery truck. Once inside, a different international hot meal was delivered (for free) each day, in packaging specially designed to mimic FedEx boxes. The stunt was devised to promote its international shipping capabilities.
Credits
- Date
- Mar 15, 2011
- Brand :
- FedEx
- Client :
- FedEx
- Agency :
- BBDO-New York
- Chief Creative Officer :
- David Lubars
- Executive Creative Director :
- Greg Hahn
- Executive Creative Director :
- Michael Smith
- Creative Director :
- Larry Corwin
- Interactive Copywriter :
- Rick Williams
- Producer :
- Deborah Draper
- Producer :
- Rick Jones
- Producer :
- Kim Wiggins
- Producer :
- Anne Taylor
- Senior Copywriter :
- Ben Butler
- Senior Art Director :
- Stirling McLaughlin
- Senior Creative Director :
- Jason Lucas
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Project Type
