Converse's Dramatic 'Forever Chuck' Finale Passes Baton to New Army of Cultural Heroes

Millie Bobbie Brown, Maisie Williams, Vince Staples and Represent Brand's Youthful Spirit

Published On
Mar 09, 2017

Editor's Pick

At 100 years old, Converse is still a brand for the cool kids, an idea asserted in the "Forever Chuck" campaign, which debuted in February with an online film starring "Stranger Things" actress Millie Bobbie Brown recalling famous Chuck Taylor--wearing teen heroes like Michael J. Fox in "Back to the Future" and Ally Sheedy in "The Breakfast Club."

Created out of Anomaly and directed by Karim Huu Do, the campaign continued with more videos starring model Winnie Harlowe and rapper Vince Staples and today concluded with a powerful finale. Passing the baton to a new set of modern-day heroes and Chucks wearers, the sensual. stylish film intertwines scenes of Brown, Staples, Harlowe, "Game of Thrones" actress Maisie Williams and others with copy proclaiming their bold aspirations: "I want to feel uncomfortable," I want to "do it for myself," "I want to be rich" (in Korean letters Hangul).

"The Chuck Taylor has been a cultural icon with a rich history and even more incredible future," saud Julien Cahn, Chief Marketing Officer at Converse in a statement. "Through the debut of our Forever Chuck film, we will have officially introduced our collective of exciting people, who share our brand values and are driving the spirit of youth culture forward."

About