Formula 1 has worked with The Chemical Brothers to create a new sonic logo that's claimed to be the "fastest remix of all time."
Wieden & Kennedy London is responsible for the project, which involves condensing a full length music track and video, "We’ve Got To Try," from the Chemical Brothers forthcoming new album"No Geography," into a three-second remix. The sound is broken down, re-engineered and accelerated to 15,000 beats per minute (BPM) to reflect the 15,000 revs per minute (RPM) that F1 cars are capable of reaching.
Th snappily-titled "WGTT15000BPM F1 NEEEUM MIX" will serve as F1's sonic logo and the full length video for "We’ve Got To Try," out tomorrow, will be the "sound" of the F1 2019 season. The Chemical Brothers are well-known fans of Formula 1, and have performed at multiple F1 events over the years.
The remix is accompanied by a three second film, seen here, that shows a dog behind the wheel of an F1 car and commandeering a rocket into space. The full music video tells a tale of heroic canine "Girl the Dog," and her mission to complete the impossible. It's directed by Ninian Doff and produced by Pulse Films.
Dan Norris and Ray Shaughnessy, creative directors at Wieden & Kennedy London, comment in a statement: “With F1's big ambition to bring more people into the sport, we used 2019's season of the 1000th race to bring both the history and future of F1 to life. Partnering with the Chemical Brothers and launching with the world's fastest remix, brings F1's killer combo of human endeavour and precision engineering to life. For the whole team to nerd-out so hard on this project has been a joy.”