The first of August signifies the start of the new soccer season in the U.K., and BT Sport kicks it off in style with this slickly-edited ad highlighting how the broadcaster screens all four of the major competitions.
The campaign uses footage from the Premier League, UEFA Champions League, UEFA Europe League and Emirates FA Cup to celebrate BT Sport as the only place to watch the combination of the four. Two ads by Abbott Mead Vickers BBDO, both directed and edited by Luc Janin at Pulse, piece together key moments from the four competitions as though they are happening at the same time. The footage in question plays up the drama of the competition, highlighting tense moments on and off the pitch.
BT Sport has also produced individual online ads for all 20 Premier League Clubs to engage all fans with the same message in a more personal way.