U.K. Soccer Gets Going Again With a Split-Screen Ad From BT Sport

Spot Highlights How It Screens Four Major Competitions

Published On
Aug 01, 2016

Editor's Pick

The first of August signifies the start of the new soccer season in the U.K., and BT Sport kicks it off in style with this slickly-edited ad highlighting how the broadcaster screens all four of the major competitions.

The campaign uses footage from the Premier League, UEFA Champions League, UEFA Europe League and Emirates FA Cup to celebrate BT Sport as the only place to watch the combination of the four. Two ads by Abbott Mead Vickers BBDO, both directed and edited by Luc Janin at Pulse, piece together key moments from the four competitions as though they are happening at the same time. The footage in question plays up the drama of the competition, highlighting tense moments on and off the pitch.

BT Sport has also produced individual online ads for all 20 Premier League Clubs to engage all fans with the same message in a more personal way.


Aug 01, 2016
Agency :
Abbott Mead Vickers BBDO-London
Brand :
BT Sport
Client :
BT Sport
General Manager, Marketing :
David Stratton
Head of Sport :
Chris Wood
Senior Marketing Manager :
Ed Cracknell
Marketing Manager :
Tom Rowe
Creative Director :
Paul Brazier
Creative :
Caio Giannella
Creative :
Diego Oliveira
Creative :
Rachel La Feuvre
Agency Planner :
Tim Whirledge
Board Account Director :
Nick Andrew
Account Director :
Khalid Almashgari
Account Manager :
Georgia Totvanian
Account Executive :
Hamza Junaid
Agency Producer :
Nikki Marsh
Media Agency :
Production :
Pulse Films
Director :
Luc Janin
Production Company Producer :
David Stewart

Need a credit fix? Contact the Creativity Editors

Project Type