The U.S. women's soccer team is pure 'Goliath' in Fox Sports' fierce World Cup campaign
Effort by Wieden & Kennedy New York carries tagline 'All Eyes on US'
Apr 23, 2019
Ahead of the women's soccer World Cup, to be held in France this June, Fox Sports is on a mission to get viewers fired up about the U.S. team in a series of new TV ads.
The launch spot focuses on the fierceness of the team and their "Goliath" mentality, ending with the tagline: "All Eyes on US." Other films, below, shine the spotlight on the talents some of its star players, such as Megan Rapinoe (styled as a "Warrior") and Alex Morgan (the "Finisher").
Wieden & Kennedy New York created the spots, and they were directed by Joseph Kahn via Supply & Demand. The campaign started to roll out this weekend.