The U.S. women's soccer team is pure 'Goliath' in Fox Sports' fierce World Cup campaign

Effort by Wieden & Kennedy New York carries tagline 'All Eyes on US'

Published On
Apr 23, 2019

Editor's Pick

Ahead of the women's soccer World Cup, to be held in France this June, Fox Sports is on a mission to get viewers fired up about the U.S. team in a series of new TV ads.

The launch spot focuses on the fierceness of the team and their "Goliath" mentality, ending with the tagline: "All Eyes on US." Other films, below, shine the spotlight on the talents some of its star players, such as Megan Rapinoe (styled as a "Warrior") and Alex Morgan (the "Finisher"). 

Wieden & Kennedy New York created the spots, and they were directed by Joseph Kahn via Supply & Demand. The campaign started to roll out this weekend. 

 

Credits

Date
Apr 23, 2019
Agency:
W+K New York
EVP, Head of Marketing:
Robert Gottlieb
SVP, On-Air Promotions:
Bill Battin
SVP, Consumer Marketing:
Whit Haskel
VP, Brand Marketing:
Nancy MacDonald
VP Creative:
Blake Danforth
Sr. Creative Director:
Steve Lewis
VP, Production:
Claudina Mercado
Director, On-Air Promotions:
Jessica Scharer
Director, On-Air Promotions:
Meghan de Andrade
Production Assistant:
John Tyler Osborn
Executive Creative Director:
Karl Lieberman
Creative Director:
Gary Van Dzura
Creative Director:
Christine Gignac
Copywriter:
Matt Mulvey
Art Director:
Lawrence Melilli
Art Director:
Meredith Marino
Head of Integrated Production:
Nick Setounski
Executive Producer:
Alison Hill
Producer:
Dom Tunon
Account:
Mike Welch
Account:
Matt Angrisani
Account:
Alex Scaros
Account:
Liz Lindberg
Project Management:
Yann Samuels
Project Management:
Carly Lissak
Director of Business Affairs:
Patrick O’Donoghue
Business Affairs:
Lindsey Timko
Business Affairs:
Andrea Sierra
Business Affairs:
Madeleine Hale
Traffic:
Sonia Bisono
Production Company:
Supply & Demand
Director:
Joseph Kahn
Executive Producer:
Tim Case
Executive Producer:
Jeff Scruton
Line Producer:
Ron Mohrhoff
HoP:
Nathan de la Ronda
Director of Photography:
Robert Elswit
Editorial Company:
Final Cut
Editor:
Spencer Campbell
Post Producer:
Penny Ensley
Executive Producer:
Sarah Roebuck
Assistant Editor:
Lucas Moesch
VFX Company:
Jamm VFX
VFX Supervisor, Lead Flame Artist:
Patrick Munoz
VFX Supervisor, Flame Artist:
Jake Montgomery
VFX Supervisor, CG Artist:
Andy Boyd
Lead Flame Artist:
Brian Hajek
Nuke Compositor:
Rodrigo Jiminez
CG Lead:
Zak DiMaria
CG Artist:
Ben Martin
CG Artist:
Juan Salazar
Executive Producer:
Asher Edwards
Producer:
Ashley Greyson
Telecine Company:
Company3
Colorist:
Tom Poole
Producer:
Alexandra Lubrano
Mix Company:
Sound Lounge
Engineer:
Rob Sayers
Producer:
Lauren Mullen
Audio Sound Design Facility:
Grand Central Sound Studio
Sound Designer:
Raja Seghal
Sound Designer:
Aaron Taffel
Sound Designer:
Gary Turnbull
Audio Producer:
Molly Butcher
Title:
The Hunt
Artist:
Jonny Greenwood
Company:
Premier Music Group
Music Consultant:
Rob Semmer
Music Consultant:
Claire Hecamp
Music House:
Storefront Music
Goliath:
Alex Morgan
Goliath:
Carli Lloyd
Goliath:
Megan Rapinoe
Goliath:
Julie Ertz
Goliath:
Mallory Pugh
Goliath:
Tobin Heath
Goliath:
Becky Sauerbrunn
Goliath:
Crystal Dunn
Warrior:
Megan Rapinoe
Finisher:
Alex Morgan

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