The U.S. women's soccer team is pure 'Goliath' in Fox Sports' fierce World Cup campaign
Effort by Wieden & Kennedy New York carries tagline 'All Eyes on US'
By
Alexandra Jardine
Published On
Apr 23, 2019
Editor's Pick
Ahead of the women's soccer World Cup, to be held in France this June, Fox Sports is on a mission to get viewers fired up about the U.S. team in a series of new TV ads.
The launch spot focuses on the fierceness of the team and their "Goliath" mentality, ending with the tagline: "All Eyes on US." Other films, below, shine the spotlight on the talents some of its star players, such as Megan Rapinoe (styled as a "Warrior") and Alex Morgan (the "Finisher").
Wieden & Kennedy New York created the spots, and they were directed by Joseph Kahn via Supply & Demand. The campaign started to roll out this weekend.
Credits
- Date
- Apr 23, 2019
- Agency :
- W+K New York
- EVP, Head of Marketing :
- Robert Gottlieb
- SVP, On-Air Promotions :
- Bill Battin
- SVP, Consumer Marketing :
- Whit Haskel
- VP, Brand Marketing :
- Nancy MacDonald
- VP Creative :
- Blake Danforth
- Sr. Creative Director :
- Steve Lewis
- VP, Production :
- Claudina Mercado
- Director, On-Air Promotions :
- Jessica Scharer
- Director, On-Air Promotions :
- Meghan de Andrade
- Production Assistant :
- John Tyler Osborn
- Executive Creative Director :
- Karl Lieberman
- Creative Director :
- Gary Van Dzura
- Creative Director :
- Christine Gignac
- Copywriter :
- Matt Mulvey
- Art Director :
- Lawrence Melilli
- Art Director :
- Meredith Marino
- Head of Integrated Production :
- Nick Setounski
- Executive Producer :
- Alison Hill
- Producer :
- Dom Tunon
- Account :
- Mike Welch
- Account :
- Matt Angrisani
- Account :
- Alex Scaros
- Account :
- Liz Lindberg
- Project Management :
- Yann Samuels
- Project Management :
- Carly Lissak
- Director of Business Affairs :
- Patrick O’Donoghue
- Business Affairs :
- Lindsey Timko
- Business Affairs :
- Andrea Sierra
- Business Affairs :
- Madeleine Hale
- Traffic :
- Sonia Bisono
- Production Company :
- Supply & Demand
- Director :
- Joseph Kahn
- Executive Producer :
- Tim Case
- Executive Producer :
- Jeff Scruton
- Line Producer :
- Ron Mohrhoff
- HoP :
- Nathan de la Ronda
- Director of Photography :
- Robert Elswit
- Editorial Company :
- Final Cut
- Editor :
- Spencer Campbell
- Post Producer :
- Penny Ensley
- Executive Producer :
- Sarah Roebuck
- Assistant Editor :
- Lucas Moesch
- VFX Company :
- Jamm VFX
- VFX Supervisor, Lead Flame Artist :
- Patrick Munoz
- VFX Supervisor, Flame Artist :
- Jake Montgomery
- VFX Supervisor, CG Artist :
- Andy Boyd
- Lead Flame Artist :
- Brian Hajek
- Nuke Compositor :
- Rodrigo Jiminez
- CG Lead :
- Zak DiMaria
- CG Artist :
- Ben Martin
- CG Artist :
- Juan Salazar
- Executive Producer :
- Asher Edwards
- Producer :
- Ashley Greyson
- Telecine Company :
- Company3
- Colorist :
- Tom Poole
- Producer :
- Alexandra Lubrano
- Mix Company :
- Sound Lounge
- Engineer :
- Rob Sayers
- Producer :
- Lauren Mullen
- Audio Sound Design Facility :
- Grand Central Sound Studio
- Sound Designer :
- Raja Seghal
- Sound Designer :
- Aaron Taffel
- Sound Designer :
- Gary Turnbull
- Audio Producer :
- Molly Butcher
- Title :
- The Hunt
- Artist :
- Jonny Greenwood
- Company :
- Premier Music Group
- Music Consultant :
- Rob Semmer
- Music Consultant :
- Claire Hecamp
- Music House :
- Storefront Music
- Goliath :
- Alex Morgan
- Goliath :
- Carli Lloyd
- Goliath :
- Megan Rapinoe
- Goliath :
- Julie Ertz
- Goliath :
- Mallory Pugh
- Goliath :
- Tobin Heath
- Goliath :
- Becky Sauerbrunn
- Goliath :
- Crystal Dunn
- Warrior :
- Megan Rapinoe
- Finisher :
- Alex Morgan
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