Air France Portrays Its Destinations As Fashion Ads In Print Campaign
Introduces New Tagline, 'France Is In The Air.'
Mar 28, 2014
Air France's new print campaign through BETC Paris that looks more like a fashion campaign, depicting 12 different destinations via the stylish photography of Argentine photographers Sofia Sanchez and Mauro Mongiello. The campaign, which introduces the new tagline "France Is In The Air," highlights destinations such as New York, Brazil, Dakar and of course Paris. Another set of visuals illustrates the some of the services offered by Air France, including the A380, the new La PremiÃ¨re cabin and the ariline's reputation for gastronomy.