Reebok Shows Extreme Fitness Can Make You More 'Human'

Pre-Game Spot Is Part of Global Push Exploring Fitness

Published On
Jan 27, 2015

Editor's Pick

Reebok showcases people with extreme fitness regimes, and tells us that to be fitter is to be "more human" in this spot, part of a new global brand push that explores the role of fitness in people's lives.

The spot, which will air during NBC's Super Bowl pre- and post-game shows is called "Freak Show" and features people training for events such as Spartan Race or CrossFit. We're then shown how these workouts help them in their daily lives, whether as parents or as firefighters. The push is the first for Reebok out of Venables Bell & Partners, which it tapped as lead agency last December.

Read more about the campaign over at


Jan 27, 2015
Brand :
Client :
Agency :
Venables Bell & Partners-San Francisco
Executive Creative Director/Production :
Will McGinness
Creative Director :
Eric Pfeifer
Copywriter :
Matt Keats
Art Director :
Matt Miller
Agency Producer :
Joyce Chen
Global Advertising Manager :
Avelina Daum
Director, Global Brand Advertising Manager :
Chris Bruyere
Vice President, Global Brand Communications :
Yan Martin
Director :
AG Rojas
Production Company :
Park Pictures
Executive Producer :
Jackie Keisman Bisbee
Executive Producer :
Mary Ann Marino
Director, Photography :
Roman Vasyanov
Editing Company :
Exile Edit
Sound Design :
Eddie Kim
Sound Design :
Therapy Studios
Visual Effects :
The Mill
Production Company :
Park Pictures
Head of Production :
Anne Bobroff
Producer :
Pete Vitale
Editorial :
Editor :
Eric Zumbrunnen
Editor :
Elliot Graham
Executive Producer :
Carol Lynn Weaver
Producer :
Toby Louie
Assistant Editor :
Tara Wall
Production Company :
Park Pictures
Executive Producer :
Mary Ann Marino

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