Ahead of Apple's HomePod Drop, Sonos Has a Curious Offer

The day before Apple's smart speaker the HomePod goes on pre-order, Sonos has stepped up quietly to remind consumers of its own entry into the market, the Sonos One--as well as the fact that its offering comes with a "Freedom of Choice." That is, unlike the closed system of some competitors, as seen in a new full-page print ad running in today's tech section of The New York Times (above), the Sonos One allows users access to a host of services from the gammut of big tech providers, whether it's Apple, Amazon, Google, Spotify, Tidal and more.