Freedom is life without cords

How do we move the LATAM market from wired mice and keyboards to wireless? We communicate the freedom enjoyed by living without cords.

Published On
Feb 24, 2021


We know that most of our time is spent engaging with digital devices… mobile phones, tablets, computers, and TV’s. Having wireless peripherals, especially mice and keyboards offer the ultimate freedom in our digital world. Freedom to live clutter free and to move effortlessly. The problem is, our LATAM audience has been slow to adopt our wireless products.

We learned from Nielsen Global Trust research that 48% of LATAM consumers value real-life, relatable advertising. So we moved away from functional messaging to more emotional communication, encouraging consumers to feel the sense of freedom that comes with living life wirelessly.

The campaign included digital advertising (SEM, Video, Social) and in-store merchandising. As a result, Logitech's wireless business in LATAM is up double digits.






Feb 24, 2021
Agency :
Response Marketing
Client :
VP Creative :
Steve Badowski
Strategy :
Carolyn Walker
Copywriting :
Jason Rose
LATAM Marketing :
Irma Sandoval

Need a credit fix? Contact the Creativity Editors

Project Type