Freedom Solar Power wants homeowners to take control of their energy in its newest campaign. And sing about it, ’80s power ballad style.
The campaign, which continues the “Be Most Powerful” theme, features two commercials about homeowners Jane and Carl, who both transform into superheroes after getting rid of their old energy to switch to Freedom Solar Power to lower electricity bills—and help the environment, too.
The spots were inspired by music videos and power ballads in the ’80s. In the ads, Jane and Carl rock ’80s hairstyles and outfits that resemble the style of rock bands Aerosmith, Bon Jovi and KISS.
The wacky 30-second and 15-second spots were made by agency Callen and directed by Carl Sundemo.
“We’re telling the world about the transformative power of solar through writing and recording unique ’80s power ballad songs,” says David Hughes, managing director of Callen. He adds, “There is nothing more powerful than an ’80s power ballad, that’s what homeowners are scream-singing to themselves in their living rooms anyway, right?”
Andrew Sherman of Butter Music and Sound composed the tracks.
An earlier activation of this campaign was released on Earth Day last spring, when Freedom Solar Power unveiled “Solar-Umba 4000,” a solar-powered vacuum that traveled around Austin cleaning trash around the city.
Freedom Solar Power’s new ads are running in social media and digital.