Freedom Solar turns homeowners into ’80s power-ballading superheroes in Callen ads
Feel the power flow through you as you help the planet and save money of your electricity bill

Editor's Pick
Freedom Solar Power wants homeowners to take control of their energy in its newest campaign. And sing about it, ’80s power ballad style.
The campaign, which continues the “Be Most Powerful” theme, features two commercials about homeowners Jane and Carl, who both transform into superheroes after getting rid of their old energy to switch to Freedom Solar Power to lower electricity bills—and help the environment, too.
The spots were inspired by music videos and power ballads in the ’80s. In the ads, Jane and Carl rock ’80s hairstyles and outfits that resemble the style of rock bands Aerosmith, Bon Jovi and KISS.
The wacky 30-second and 15-second spots were made by agency Callen and directed by Carl Sundemo.
“We’re telling the world about the transformative power of solar through writing and recording unique ’80s power ballad songs,” says David Hughes, managing director of Callen. He adds, “There is nothing more powerful than an ’80s power ballad, that’s what homeowners are scream-singing to themselves in their living rooms anyway, right?”
Andrew Sherman of Butter Music and Sound composed the tracks.
An earlier activation of this campaign was released on Earth Day last spring, when Freedom Solar Power unveiled “Solar-Umba 4000,” a solar-powered vacuum that traveled around Austin cleaning trash around the city.
Freedom Solar Power’s new ads are running in social media and digital.
Credits
- Date
- Aug 14, 2023
- Client :
- Freedom Solar Power
- Agency :
- Callen
- Chief Executive Officer :
- Bret Biggart
- President :
- Ryan Hunter
- Chief Marketing Officer :
- Sherren Harter
- Senior Marketing Manager :
- Lauren Martin
- Chief Creative Officer :
- Craig Allen
- Creative Director :
- Matt Sorrell
- Art Director :
- Matt Nall
- Copywriter :
- Kyle Davis
- Head of Production :
- Amy Kommatas
- Head of Strategy :
- Julianna Simon
- Managing Director :
- David Hughes
- Account Supervisor :
- Payton Brown
- Account Coordinator :
- Anna Campbell
- Production Company :
- Bacon
- Director :
- Carl Sundemo
- EP :
- Samuel Cantor
- Co-EP :
- Megan Murphee
- Producer :
- Axel Herrlin
- Producer :
- Øystein Dyb
- DOP :
- Fredrik Backar
- PD :
- Agustin Moreaux
- VFX Company :
- Bacon X
- Co-Production :
- Epoch Films
- Managing Executive Producer :
- Melissa Culligan
- Co-EP :
- Megan Murphee
- Service Company :
- ICON Films
- EP :
- Emil Rangelov
- Producer :
- Deyan Dobrev
- Edit House :
- Mack Cut
- Editor :
- Gavin Cutler
- Assistant Editor :
- Louisa Phillips
- Executive Producer :
- Gina Pagano
- Sound Design :
- Sam Shaffer
- Music Studio :
- Butter Music and Sound
- CCO :
- Andrew Sherman
- Composer :
- Andrew Sherman
- EP :
- Renée Massé
- ECD :
- Dan Zank
- Producer :
- Warren Wolfe
- Audio Post :
- Mr. Bronx
- Sound Design/Mix :
- Eric Hoffman
- Assistant Mixer :
- Michael Artuso
- Assistant Mixer :
- Elvira Gutierrez
- Audio Post EP :
- Hanna Choi
- Audio Post Associate Producer :
- Maggie Norsworthy
Need a credit fix? Contact the Creativity Editors