Cooking Is Like Free Jazz in Lurpak's Fun, Food-Filled Ad

Juan Cabral Directs Another Mouthwatering Spot for the Butter Brand

Published On
Apr 17, 2015

Editor's Pick

Lurpak is already known for its gloriously appetite-whetting spots out of Wieden & Kennedy London (including Kitchen Odyssey and Cooking Up a Rainbow) and its latest is no exception. This time the butter brand has employed the talents of MJZ's Juan Cabral to direct, as the viewer is encouraged to "go freestyle" in the kitchen.

Set to a jazz soundtrack, it's voiced by the familiar smooth tones of Rutger Hauer, and as well as having the obligatory shots of mouthwatering ingredients, it captures the passion, energy and creativity of cooks putting a meal together with dance-inspired rhythm (New York dancer Storyboard P acted as choreographer). Promoting Lurpak Spreadable, the ad debuted on U.K. television last night (April 19) during "Britain's Got Talent."


Apr 18, 2015
Agency :
Wieden & Kennedy-London
Brand :
Client :
Director :
Juan Cabral
Production Company :
Creative Director :
Sam Heath
Creative Director :
Kim Papworth
Creative :
Gustavo Kopit
Creative :
Barnaby Blackburn
Designer :
Bruce Usher
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Iain Tait
Executive Agency Producer :
Danielle Stewart
Head of Planning :
Beth Bentley
Creative Planner :
Jennifer Lewis
Creative Planner :
Theo Izzard Brown
TV Producer :
Gemma Knight
TV Producer :
Sahar Bluck
Creative Producer :
Rebecca Herbert
Production Company :
Director :
Juan Cabral
Production Company Producer :
Stephen Johnson
Director, Photography :
Anthony Dodd Mantle
Editorial Company :
Work Post
Editor :
Neil Smith
Post Executive Producer :
Julian Marshall
Visual Effects Company :
Visual Effects Producer :
Anandi Peiris
Music and Sound Company :
Composer :
Peter Raeburn
Composer :
Ben Castle
Composer :
Luis Almau
Sound Designer :
Parv Thind
Producer :
Jay James (Soundtree)
Mix Company :
Wave Studios
Mixer :
Parv Thind
Producer :
Rebecca Boswell (Wave Studios)
Photographer :
Gustav Almestl
Agent :
Lund Lund
Food Stylist :
Katie Giovanni
Director, Relations :
Marta Bobic

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