As NASA's Persverance Rover prepares to land on Mars today, Fridays for Future, the climate change movement started by Greta Thunberg, is out with a spot that apes the style of a luxury travel ad. Only, it has a different point to make.
The film, created via Fred & Farid Los Angeles, seems to be promoting Mars as a new destination offering sights never seen before, exotic landscapes and more. "On Mars, there's no war, no criminality, no pandemics and no pollution," it points out. It then asks, "Will you spend the rest of your years on Earth? Or will you be a pioneer?"
There's a sting in the tail, however, and the film ends with the words: "And for the 99% who will stay on Earth, we'd better fix climate change."
Fridays for Future further expanded on the message in a statement: "Government-funded space programs and the world’s ultra-wealthy 1% are laser focused on Mars (NASA’s Perseverance Rover alone cost $2.7 billion for development, launch, operations and analysis)—and yet, most humans will never get a chance to visit or live on Mars."
Fridays for Future is not the only organization to be using the Mars landings to highlight problems here on Earth. Charity WaterAid also did so with an animated spot that reminded us that despite the excitement about water on the red planet, many communities still don't have access to fresh water on Earth.