Facebook: The Friends Photo Tool from Facebook
Published On
Feb 25, 2016
Description
The Friends Photo Tool is a new photo-sharing product from Facebook that lets anyone customize their photos with text or emoji and share them with their friends.
The tool launched in the United Kingdom and spread virally around the world. People from 124 countries used the tool to share what makes their friendships unique and the best images were then dynamically fed to more than 1,000 digital billboards across the UK. As people shared more photos, the screens were refreshed with new content showing a real-time pulse of friendship.
The Friends Photo Tool gave everyone a fun way to share their friendships and, with the help of digital OOH, celebrate them with the world.
Credits
- Date
- Feb 25, 2016
- Agency :
- The Factory at Facebook
- Vice President/Executive Creative Director :
- Scott Trattner
- Marketing Communications Director :
- Jennifer Henry
- Creative Director :
- Larry Corwin
- Art Director :
- Demian Oliveira
- Writer :
- Jan Jaworski
- Brand :
- Client :
- Vice President, Consumer and Brand Marketing :
- Rebecca Van Dyck
- Head of Consumer Brand Marketing Strategy :
- Sheila Thompson
- Brand Strategist :
- Rachel Coady
- Brand Marketing Manager :
- Sarah Russell
- Brand Marketing Manager :
- Kate Johnson
- Creative Director :
- Josh Higgins
- Art Director :
- Zach Stubenvoll
- Designer :
- Evan Nagan
- Designer :
- Robert Padbury
- Engineering Manager :
- Nick Kwiatek
- Engineer :
- Miles Minton
- Engineer :
- Bob Walton
- Engineer :
- Frank Yan
- Animator :
- Jerod Wanner
- Animator :
- Adam Kois
- Producer :
- Adrian Gunadi
- Producer :
- Cassie Gomrick
- Producer :
- David Martinez
- Executive Producer :
- Margaret McLaughlin
- Moderation Partner :
- Spredfast
- Retouching :
- Schawk Inc.
- Digital Out of Home Development :
- Grand Visual
- Flash Developer :
- Matt Hoover, Inc
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