Invisible Pants Prove Fruit of the Loom Boxers Won't Budge

CP+B Created Unusual Product Demo to Showcase Newly Redesigned, No-Ride Up Boxer Brief

Published On
Mar 27, 2015

Editor's Pick

Fruit of the Loom wants to prove that its new boxer-briefs won't move -- even if you bust some crazy moves to '90s hip-hop while wearing them.

A new spot out of Crispin Porter & Bogusky features employees at the "Fruit of the Loom Headquarters" testing out the newly designed no ride-up boxer briefs -- while wearing clear plastic pants so viewers can be absolutely certain that the underwear does not ride up. Who could argue with this empirical, scientific evidence?

After three men in the plastic pants dance to Blackstreet's "No Diggity," another employee measures the boxer length to confirm that there was no boxer shifting while the men were expressing themselves through kicks, twists and jumps.

Created by CP+B and directed by Martin Granger, the "Plastic Pants" campaign announces Fruit of the Loom's most popular boxer brief style redesign. This is the first installment of an effort that will provide "a peek behind the cotton curtain at the passion that guides the design and construction of every garment," CP+B said in a statement.

Changes to Fruit of the Loom's most popular boxer-brief style include a softer waistband, a redesigned cut and longer legs so the boxers stay put.

Last December, a Fruit of the Loom spot with Crispin Porter + Bogusky explored the etiquette of giving underwear as a gift.


Mar 27, 2015
Brand :
Fruit of the Loom
Client :
Fruit of the Loom
Agency :
Chief Creative Officer :
Ralph Watson
Vice President/Creative Director :
Dave Steinke
Vice President/Creative Director :
Allen Richardson
Associate Creative Director :
Mona Hasan
Associate Creative Director :
Nicholas Buckingham
Vice President/Director, Video Production :
Kate Hildebrandt
Integrated Video Producer :
Annie Turlay
Integrated Junior Video Producer :
Addison Born
Integrated Junior Video Producer :
Shelby Hawkinson
Vice President/SR. Business Affairs Manager :
Rebecca Williams
Music Supervisor :
Andy Hamm
Associate Planning Director :
David Burg
Senior COG :
Allie Cole
Hispanic Consultant :
Abel Gonzalez
Asset Producer :
Eva Hunter
Director, Photography :
Eric Schmidt
Production Company :
Moxie Pictures
Director :
Martin Granger
Executive Producer :
Karol Zeno
Head of Production :
Paula Benson
Producer :
Heidi Soltesz
Editorial Company :
HutchCo Technologies, Inc
Editor :
Jim Hutchins
Finishing/Visual Effects :
Method Studios
Creative Director :
Claus Hansen
Senior Flame Artist :
Wensen Ho
Executive Producer :
Robert Owens
Producer :
Paula Jimenez
Audio Finishing :
Lime Studios
Engineer :
Mark Meyuhas
Assistant Engineer :
Matt Miller
Executive Producer :
Jessica Locke
Executive Producer :
Susie Boyajan
Color and Finishing :
Colorist :
Stefan Sonnenfeld
Executive Producer :
Rhubie Jovanov

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