When so much of the financial conversation right now feels dire and negative, this campaign aims to inject some optimism. No matter what the need, a Personal Line Of Credit from Seattle Bank has you covered - because it’s truly PERSONAL. From funding practical needs like fixing an unexpected roof problem or building that backyard studio you’ve really wanted to fuel some of those more niche passions, like breeding bunnies – a PLOC offers a reserve that can helps people bridge their cash flow.
The TV dramatizes that personal element. Casting successful professionals, who also happen to have a passion they don’t want to wait to enjoy. Digital leans into passions and practicalities that shouldn’t have money stand in the way. After all, our audience has worked hard to get to where they are and there’s no one they should believe in more than themselves.