Play-Doh's fantastical menagerie comes to life online

Dozens of imaginary creatures get the documentary treatment, with a somber lesson

Published On
Apr 05, 2018

Editor's Pick

Last year, creatives at DDB Paris regressed to childhood, took Play-Doh in hand and created a colorful, imaginative menagerie of impossible animals. Initially a decidedly analog project, "The Gallery of Emerging Species" has now gone digital.

Dozens of the creatures originally born from clay have been rendered in CGI, with the help of production studio Merci Michel. They come with lengthy descriptions about habitat, lifestyle, diet and temperament, all narrated in documentary style in both English and French. While kids will enjoy the strange and wonderful animals, adults can also enjoy puns and jokes that will go over the heads of little ones. Five additional films on creatures like the discofrog were made by French studio Eddy.

Continuing the message from last year, the campaign celebrates the power of children's imagination, but also has a gloomy subtext: while kids can introduce new "species" with clay, in the real world, creatures are disappearing due to habitat loss and environmental degradation.

Credits

Date
Apr 05, 2018
Brand :
Play-Doh
Client :
Play-Doh
Executive Creative Director :
Alexander Kalchev
Copywriter :
Jean-François Bouchet
Art Director :
Emmanuel Courteau
Art Director :
Rémi Picard
Art Director :
Natacha Olive de Cherisey
Clay Modeler :
Natacha Olive de Cherisey
Clay Modeler :
Emmanuel Courteau
Clay Modeler :
Rémi Picard
Clay Modeler :
Marion Dervaux
Agency Supervisor :
Vincent Léorat
Agency Supervisor :
Camille Passot
Agency Supervisor :
Marie Tricoche
Digital Development :
Merci Michel
Production :
Eddy
Director :
Emmanuel Courteau
Director :
Uri Lotan
Animation Studio :
Brunch Studio
Producer :
Mélanie Parisi
Modeling :
Ugo Froment
Modeling :
Valentin Samuel
Surfacing :
Ugo Froment
Surfacing :
Jordan Lorcet
Rig :
Maxime Granger
Rig :
Sylvain Bonnet
Animation :
Alice Dumoutier
Lighting :
Mathieu Maurel
Compositing :
Mathieu Maurel
Sound Studio :
Studio 5
Sound Studio :
Cédric Boit
Sound Studio :
Clment Reynaud
Sound Studio :
Alexandre Vicart
Sound Studio :
Marine Crémer
Music :
Alexandre Vicart

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