Dozens of the creatures originally born from clay have been rendered in CGI, with the help of production studio Merci Michel. They come with lengthy descriptions about habitat, lifestyle, diet and temperament, all narrated in documentary style in both English and French. While kids will enjoy the strange and wonderful animals, adults can also enjoy puns and jokes that will go over the heads of little ones. Five additional films on creatures like the discofrog were made by French studio Eddy.
Continuing the message from last year, the campaign celebrates the power of children's imagination, but also has a gloomy subtext: while kids can introduce new "species" with clay, in the real world, creatures are disappearing due to habitat loss and environmental degradation.