Is Your Super Bowl Ad a Ridiculous Ill-Judged Gamble?
Adobe's Latest Ad Warns of the Perils of a Gamble on the Big Game
Editor's Pick
Adobe's "Do You Know What Your Marketing Is Doing?" campaign continues with the sorry tale of a client who knows that his Super Bowl ad is a massive, ill-judged gamble.
This time our protagonist is sitting in a dingy bar watching the Big Game, confessing to the lowlife gambler-type guy next to him that he's "in" for four million..and it's not even his money. What's more, in his excitement about the Super Bowl, he's ignored the data. As it is eventually revealed that this gamble is on a Super Bowl ad for cream cheese, the spot in question comes on the TV. We don't have to see it to know that it's a turkey -- we only hear the Caribbean-themed, reggae-style soundtrack singing "Cream cheese from the island!" and it's pretty clear.
The spot was directed by Reset's J.C. Chandor ("Margin Call," "A Most Violent Year") and is part of the ongoing humorous campaign by Goodby, Silverstein & Partners. It will be featured across digital properties aligning with Super Bowl advertising content, and will air on TV during late night talk shows.
Credits
- Date
- Feb 01, 2016
- Brand :
- Adobe
- Client :
- Adobe
- Agency :
- Goodby Silverstein & Partners
- Partner :
- Rich Silverstein
- Creative Director :
- Will Elliot
- Creative Director :
- Patrick Knowlton
- Art Director :
- Andrew Livingston
- Copywriter :
- Simon Bruyn
- Director, Content Production :
- Tod Puckett
- Senior Producer :
- Benton Roman
- Account Director :
- Theo Abel
- Account Manager :
- Chelsea Bruzzone
- Assistant Account Manager :
- Aliza Niewood
- Group Brand Strategy Director :
- Bonnie Wan
- Brand Strategist :
- Etienne Ma
- Communications Strategy Director :
- Christine Chen
- Group Communication Strategy Director :
- Dong Kim
- Senior Communications Strategist :
- Caitlin Neelon
- Senior Communications Strategist :
- Victoria Barbatelli
- Communications Strategist :
- Tara Hughes
- Junior Communications Strategist :
- Catherine Kim
- Junior Communications Strategist :
- Elyse McAvoy
- Group Research and Analytics Director :
- Margaret Coles
- Research and Analytics Director :
- Cassi Husain
- Business Affairs Manager :
- Heidi Killeen
- Production Company :
- RESET
- Director :
- J.C. Chandor
- Editorial Company :
- Work Editorial
- Editor :
- Rich Orrick
- Telecine :
- Company 3
- Visual Effects/Finishing :
- Method Studios
- Music :
- Butter
- Sound Design :
- Stimmung
- Mix :
- Lime
Need a credit fix? Contact the Creativity Editors
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