For once, it's not HBO coming up with masterful moves to promote hit show "Game of Thrones." British movie and streaming service Blinkbox thought up this clever stunt to promote the arrival of season three of the show on its platform. The "remains of a giant dragon" washed up on the Charmouth beach on Dorset's "Jurassic Coast," (thus named because the area depicts a geological walk through time spanning the Triassic, Jurassic and Cretaceous periods.)

The skull of the dragon was about the size of a bus, created by a team of three sculptors working for over two months. The stunt was inspired by a sene which saw Arya Stark discovering a dragon skull in the dungeons of King's Landing.