This impressively-animated ad for Machine Zone's fantasy-based mobile game Game of War - Fire Age shows gamers around the world rallying their armies of tiny soldiers against a common enemy, whether the players are lying on a sunlounger, going out for sushi in Tokyo or commuting on the New York subway.
In another spot, an office gets overrun by miniature armies as two co-workers surreptitiously battle it out, while looking as though they might be doing some work. A third spot is set to break later on.
NYC creative shop Untitled, founded by MT Carney, former president of marketing for Walt Disney Studios Worldwide, is behind the work, with MJZ's Fredrik Bond directing. The Mill responsible for the awesome animation, reminiscent of that from the "Night At the Museum" movies.