Heineken : This is the Game
It's all about the code.
Published On
Aug 11, 2011
Editor's Pick
From Wieden + Kennedy Amsterdam comes a series of rousing yet lighthearted spots for Heineken, highlighting its sponsorship of the Rugby World Cup 2011, set to take place in New Zealand this Fall.
The spots tell the story of 'The Code', highlighting a set of rules by which all fans and players live by - such as badly sung rugby songs ('you will respect a man's anthem, even when he murders it'.) They also include archived match footage, and accompanying print ads highlight the rules of the code in retro fashion, inspired by traditional match programs.
Credits
- Date
- Aug 11, 2011
- Brand:
- Heineken
- Client:
- Heineken
- Agency:
- Wieden & Kennedy-Amsterdam
- Executive Creative Director:
- Mark Bernath
- Executive Creative Director:
- Eric Quennoy
- Art Director:
- Craig Williams
- Copywriter:
- David Smith
- Agency Producer:
- Cat Reynolds
- Agency Producer:
- Ross Plummer
- Art Buyer:
- Andrew Koningen
- Creative Planner:
- Martin Weigel
- Production Company:
- Revolver
- Director:
- Steve Rogers
- Executive Producer:
- Michael Ritchie
- Producer:
- Ian Iveson
- Director, Photography:
- Geoffrey Simpson
- Production Company:
- Cherokee
- Producer:
- Katie Smith
- Editing Company:
- The Editors
- Editor:
- Bernard Garry
- Audio Post:
- Wave Sound Studios
- Sound Designer/Mixer:
- Alex Nicholls-Lee
- Executive Producer:
- Monique Wichard
- Artist:
- Faust
- TItle Design:
- "A Soldier's Chorus"
- Music Company:
- Extreme Music
- Post Production:
- Glassworks
- Flame Artist:
- Lise Prud'Homme
- Flame Artist:
- Kyle Obley
- Telecine:
- Ben Rogers
- Producer:
- Hannah McDonald
- Illustrator:
- Tavis Coburn
- Print Production:
- TAG
- Retoucher:
- Dario Fusnecher
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