Gatorade and Beyoncé pay tribute to Serena Williams

The sports drink brand and music star honor Williams as she prepares for retirement

Published On
Aug 29, 2022

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Gatorade is one of the many brands that has raised a glass to Serena Williams as she prepares to retire from tennis.

The new ad, “Love Means Everything,”  features a voiceover from Beyoncé and highlights Williams' impact on her sport and beyond.

“When the world writes her down in history, we’ll begin where she started: at love, a love that started a movement,” the singer says. In the video, Gatorade's signature “G” logo has been transformed into an ‘S’-bolt to further celebrate Serena ahead of her finale.

The spot debuted during the VMAs on Sunday night and will run throughout the US Open. It was directed by Jake Nava and comes from TBWA\Chiat\Day. Williams, who joined Gatorade in 2009, has featured in brand campaigns including "Like a Mother," when she returned to tennis after becoming a mother. That one featured the voice of Williams' own mom, Oracene Price.