John Legend sings '3 is the magic number' for Gatorade's Dwyane Wade tribute

Classic 'Schoolhouse Rock' tune becomes story of the NBA player's career

Published On
Apr 10, 2019

Editor's Pick

John Legend, who recently became the first cameo for Google's Assistant, now brings his silky voice to a twist on the classic "Schoolhouse Rock" tune,“Three is a magic number,” in Gatorade’s touching tribute to retiring NBA player Dwyane Wade.

The musician alters the song's familiar lyrics to reflect moments in the Miami Heat player’s 15-year career. The number three is on his jersey, he was drafted into the NBA in 2003. The song counts in multiples of three as it celebrates points he’s earned throughout his career, and of course, there are his three NBA Championships with the Heat.

The spot, created out of TBWA/Chiat/Day L.A., also celebrates ”faith, hope and charity,” the “heart, the brain and the body”-- trinities of qualities he displayed all throughout his career and in his contributions to the world outside of basketball. And with the song’s famous line that begins “a man and a woman had a little baby,” we see scenes of both Wade’s family as a young boy, and then of the one he has now, as a husband and father. 

Tributes have flooded in for the NBA pro, who played his final home game in Miami last night. Budweiser delivered an emotional twist on the jersey-swapping he’s done during his final season, and even former President Obama wished him farewell

Credits

Date
Apr 10, 2019
Client:
Gatorade
Agency:
TBWA/Chiat/Day-Los Angeles
Chief Creative Officer:
Renato Fernandez
Creative Director:
Mark Peters
Creative Director:
Doug Menezes
Sr. Art Director:
Cyrus Coulter
Sr. Copywriter:
Josh DiMarcantonio
Director of Production:
Brian O'Rourke
Executive Integrated Producer:
Guia Iacomin
Associate Producer:
Michael Schroepfer
Managing Director:
Jerico Dig Cabaysa
Brand Director:
Gigi Lewis
Account Supervisor:
Lindsay Friedgood
Account Group Assistant:
Wenona Carlos
Group Planning Director:
Scott MacMaster
Global Planning Director:
Martin Ramos
Planner:
Joel van Rensburg
Director of Business Affairs:
Robin Rossi
Director of Traffic Operations:
Dessiah Maxwell
Sr. Traffic Operations Manager:
Judy Brill
Media Agency:
OMD
Editorial:
Cabin Editorial
Editor:
Isaac Chen
Assistant Editor:
Doug Scott
Producer:
Liz Lydecker
Head of Production:
Remy Foxx
Managing Partner:
Carr Schilling
VFX Production:
The Mill
Executive Producer:
Enca Kaul
Producer:
Alex Bader
Producer:
Sumer Zuberi
Associate Producer:
Vanessa Yee
VFX Creative:
The Mill
Creative Director:
Phil Crowe
2D Lead Artist:
Rob Winfield
2D Artist:
Lenz Kol
2D Artist:
Matt Dobrez
2D Artist:
Evan Langley
2D Artist:
Chris Hunsberger
2D Artist:
Bob Homami
2D Artist:
Christel Hazard
Design:
Justin Demetrician
Design:
Hyoyeon Lee
Design:
Greg Rubner
Design:
Pierce Gibson
Design:
Dave Rogers
Design:
Duk Chung
Color:
The Mill
Colorist:
Matt Osborne
Executive Producer, Color:
Linda Jackson
Color Producer:
Liza Kerlin
Color Assist:
Gemma Parr
Mixing Studio:
Beacon Street Studios
Sound Design/Mix Engineer:
Rommel Molina
Mix Assistant:
Mike Leone
Senior Mix/SD Producer:
Artist:
John Legend
Producer:
Raphael Saadiq
Drums:
Lemar Carter
Background Vocals:
Briana Lee
Background Vocals:
Gene Noble
Engineer:
Hotae Alexander Jang
Mix Engineer:
Gerry Brown
Contractor:
Jamelle Adisa
Studio:
Blakeslee Recording Co.

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