John Legend sings '3 is the magic number' for Gatorade's Dwyane Wade tribute
Classic 'Schoolhouse Rock' tune becomes story of the NBA player's career
Editor's Pick
John Legend, who recently became the first cameo for Google's Assistant, now brings his silky voice to a twist on the classic "Schoolhouse Rock" tune,“Three is a magic number,” in Gatorade’s touching tribute to retiring NBA player Dwyane Wade.
The musician alters the song's familiar lyrics to reflect moments in the Miami Heat player’s 15-year career. The number three is on his jersey, he was drafted into the NBA in 2003. The song counts in multiples of three as it celebrates points he’s earned throughout his career, and of course, there are his three NBA Championships with the Heat.
The spot, created out of TBWA/Chiat/Day L.A., also celebrates ”faith, hope and charity,” the “heart, the brain and the body”-- trinities of qualities he displayed all throughout his career and in his contributions to the world outside of basketball. And with the song’s famous line that begins “a man and a woman had a little baby,” we see scenes of both Wade’s family as a young boy, and then of the one he has now, as a husband and father.
Tributes have flooded in for the NBA pro, who played his final home game in Miami last night. Budweiser delivered an emotional twist on the jersey-swapping he’s done during his final season, and even former President Obama wished him farewell.
Credits
- Date
- Apr 10, 2019
- Client :
- Gatorade
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Chief Creative Officer :
- Renato Fernandez
- Creative Director :
- Mark Peters
- Creative Director :
- Doug Menezes
- Sr. Art Director :
- Cyrus Coulter
- Sr. Copywriter :
- Josh DiMarcantonio
- Director of Production :
- Brian O'Rourke
- Executive Integrated Producer :
- Guia Iacomin
- Associate Producer :
- Michael Schroepfer
- Managing Director :
- Jerico Dig Cabaysa
- Brand Director :
- Gigi Lewis
- Account Supervisor :
- Lindsay Friedgood
- Account Group Assistant :
- Wenona Carlos
- Group Planning Director :
- Scott MacMaster
- Global Planning Director :
- Martin Ramos
- Planner :
- Joel van Rensburg
- Director of Business Affairs :
- Robin Rossi
- Director of Traffic Operations :
- Dessiah Maxwell
- Sr. Traffic Operations Manager :
- Judy Brill
- Media Agency :
- OMD
- Editorial :
- Cabin Editorial
- Editor :
- Isaac Chen
- Assistant Editor :
- Doug Scott
- Producer :
- Liz Lydecker
- Head of Production :
- Remy Foxx
- Managing Partner :
- Carr Schilling
- VFX Production :
- The Mill
- Executive Producer :
- Enca Kaul
- Producer :
- Alex Bader
- Producer :
- Sumer Zuberi
- Associate Producer :
- Vanessa Yee
- VFX Creative :
- The Mill
- Creative Director :
- Phil Crowe
- 2D Lead Artist :
- Rob Winfield
- 2D Artist :
- Lenz Kol
- 2D Artist :
- Matt Dobrez
- 2D Artist :
- Evan Langley
- 2D Artist :
- Chris Hunsberger
- 2D Artist :
- Bob Homami
- 2D Artist :
- Christel Hazard
- Design :
- Justin Demetrician
- Design :
- Hyoyeon Lee
- Design :
- Greg Rubner
- Design :
- Pierce Gibson
- Design :
- Dave Rogers
- Design :
- Duk Chung
- Color :
- The Mill
- Colorist :
- Matt Osborne
- Executive Producer, Color :
- Linda Jackson
- Color Producer :
- Liza Kerlin
- Color Assist :
- Gemma Parr
- Mixing Studio :
- Beacon Street Studios
- Sound Design/Mix Engineer :
- Rommel Molina
- Mix Assistant :
- Mike Leone
- Artist :
- John Legend
- Producer :
- Raphael Saadiq
- Drums :
- Lemar Carter
- Background Vocals :
- Briana Lee
- Background Vocals :
- Gene Noble
- Engineer :
- Hotae Alexander Jang
- Mix Engineer :
- Gerry Brown
- Contractor :
- Jamelle Adisa
- Studio :
- Blakeslee Recording Co.
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