This campaign dreams up ridiculous 'innovations' to cure millennials' indigestion

Fun ads by Gaviscon highlight that there's an easier way to tackle heartburn

Published On
Sep 16, 2019

Editor's Pick

A new U.K. campaign by Reckitt-Benckiser-owned indigestion remedy Gaviscon has fun with the idea of over-the-top scientific innovations designed to cure your heartburn. 

Comedic ads by Havas London introduce us to the scientists at "Night Lab" who have come up with ideas such as fast-food patches, takeout-flavored frozen yogurt,  "kebab grannies" who will spoon-feed you to slow down your eating and the "mealstopper," which will take you six hours to eat. The point is to remind the audience that Gaviscon is a far easier solution, and also tastes good. 

The campaign targets millennials and people in their twenties, whose fast-paced lives of work and socializing are giving them heartburn but who rarely acknowledge the problem. It's part of the brand's "Go On" platform that has also included late-night food trucks and ph-neutral street food. 



Sep 16, 2019
Client :
Agency :
Marketing Director :
Charlotte Schloesing
Category Marketing Manager :
Elif Yavuz
Senior Brand Manager :
Jess Lunt
Executive Creative Director :
Elliot Harris
Creative Director :
Dave Mygind
Copywriter :
Elliott White
Art Director :
Wil Maxey
Business Director :
Anne Puech
Account Director :
James Johnstone
Account Manager :
Kate Sheppard
Agency Producer :
Sarah Sharp
Agency Producer :
Debbie Ragasa
Strategy Director :
Laura Davies
Strategist :
Jenika Hadipour
Media Agency :
Production Company :
Salt TV
Producer :
Alice Windeler
Director :
Nick Collett
Director of Photography :
Shaun Lee
Editor :
Salt TV
Designer :
Dan Scheers
Post Production :
Big Buoy
Soundtrack Composer :
Andy Hopkins
Soundtrack Composer :
Ella Ryan
Soundtrack Composer :
Jacob Nicholas Stonewall Jackson
Sound Engineer :
Ben Leeves at Jungle

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