This campaign dreams up ridiculous 'innovations' to cure millennials' indigestion

Fun ads by Gaviscon highlight that there's an easier way to tackle heartburn

Published On
Sep 16, 2019

Editor's Pick

A new U.K. campaign by Reckitt-Benckiser-owned indigestion remedy Gaviscon has fun with the idea of over-the-top scientific innovations designed to cure your heartburn. 

Comedic ads by Havas London introduce us to the scientists at "Night Lab" who have come up with ideas such as fast-food patches, takeout-flavored frozen yogurt,  "kebab grannies" who will spoon-feed you to slow down your eating and the "mealstopper," which will take you six hours to eat. The point is to remind the audience that Gaviscon is a far easier solution, and also tastes good. 

The campaign targets millennials and people in their twenties, whose fast-paced lives of work and socializing are giving them heartburn but who rarely acknowledge the problem. It's part of the brand's "Go On" platform that has also included late-night food trucks and ph-neutral street food. 



Sep 16, 2019
Marketing Director:
Charlotte Schloesing
Category Marketing Manager:
Elif Yavuz
Senior Brand Manager:
Jess Lunt
Executive Creative Director:
Elliot Harris
Creative Director:
Dave Mygind
Elliott White
Art Director:
Wil Maxey
Business Director:
Anne Puech
Account Director:
James Johnstone
Account Manager:
Kate Sheppard
Agency Producer:
Sarah Sharp
Agency Producer:
Debbie Ragasa
Strategy Director:
Laura Davies
Jenika Hadipour
Media Agency:
Production Company:
Salt TV
Alice Windeler
Nick Collett
Director of Photography:
Shaun Lee
Salt TV
Dan Scheers
Post Production:
Big Buoy
Soundtrack Composer:
Andy Hopkins
Soundtrack Composer:
Ella Ryan
Soundtrack Composer:
Jacob Nicholas Stonewall Jackson
Sound Engineer:
Ben Leeves at Jungle

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