Lisa Loeb auditions for Geico with an insurance-based reprise of '90s hit 'Stay'

It's the latest in the 'Audition' series from The Martin Agency

Published On
May 04, 2021

Editor's Pick

It was a time of darkness, an age of edgy iconoclasts. Punk was dead, indie was years away and culture floated on the flotsam of grunge and alternative. The ‘90s were rough for music fans (and everyone else. Some of us still haven’t recovered from the cancellation of “My So-Called Life). And in the middle of 1994, a melancholy track off a movie soundtrack nestled itself deep within the cerebellums of an entire generation. It never left.

Geico’s latest trip to the nostalgia well features Lisa Loeb, the bespectacled crooner responsible for “Stay,” one of the ‘90s most enduring earworms. It’s the song that launched a thousand school talent show performances and karaoke nights.

Loeb, who parlayed the song’s popularity into a music career, voice acting and even entrepreneurship in the years since, sings a revised version in a spot from The Martin Agency. It’s the latest in the “Audition” series, which has also included blasts from the past Tae Bo creator Billy Blanks and sportscaster Dick Vitale.

“I have always gotten a kick out of the Geico commercials with musicians and celebrities,” Loeb says of her decision to join the campaign. “The spots are always so clever and funny—and totally up my alley. So when they asked me to do something, I knew it would be fun.”

Credits

Date
May 04, 2021
Client :
Geico
Agency :
The Martin Agency
Vice President Marketing :
Joe Pusateri
Assistant Vice President Marketing :
Amy Furman
Director Marketing :
Gary Aurand
Senior Manager Marketing :
Tom Perlozzo
Supervisor II Marketing :
Tim Ware
Program Lead II Marketing :
Olivia Ashby
Program Lead I Marketing :
Brighid Griffin
Program Lead I Marketing :
Rese Chorpening
Brand Team Planner Marketing :
Allison Eckert
Chief Creative Officer :
Danny Robinson
SVP Executive Creative Director :
Ashley Marshall
SVP Group Creative Director :
Neel Williams
SVP Creative Director :
Justin Harris
Creative Director :
Dave Gibson
Associate Creative Director :
Mauricio Mazzariol
Senior Copywriter II :
Ken Marcus
SVP Head of Integrated Production :
Tasha Dean
Executive Producer :
Heather Collier
Producer :
Christina Cairo
Associate Producer :
Elise Canup
Senior Business Affairs Superviso :
Suzanne Wieringo
Business Affairs Coordinator :
Lauren Garrett
Senior Financial Affairs Manager :
Amy Trenz
Financial Account Supervisor :
Monica Cox
VP Planning Director :
Lauren Prociv
Strategic Planner :
Lauren Embrey
Associate Strategist :
Allie Ballard
SVP Group Account Director :
Matt Mattox
Account Director :
Jon Glomb
Account Supervisor :
Allie Waller
Account Executive :
Yoon Ko
Project Manager II :
Heather Hartman
Production Company :
Smuggler
Director :
Randy Krallman
Co-Founder :
Patrick Milling-Smith
Co-Founder :
Brian Carmody
Executive Producer :
Sue Yeon Ahn
Chief Operating Officer :
Andrew Colon
Head of Production :
Alex Hughes
Producer :
Ian Blain
Edit Company :
The Den
Editor :
Christjan Jordan
2nd Editor :
Kati Cali
Executive Producer :
Mary Ellen Duggan
Producer :
Tamara Treu
Finishing Company :
Artjail
Executive Producer :
John Skeffington
Producer :
Annabelle Cuthbert
Creative Director :
Steve Mottershead
Head of 2D :
Lee Towndrow
Head of 3D :
Ross Denner
Sound Design :
Heard City
Executive Producer :
Jackie James
Sound Designer :
Mike Vitacco

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