Lisa Loeb auditions for Geico with an insurance-based reprise of '90s hit 'Stay'
It's the latest in the 'Audition' series from The Martin Agency
Editor's Pick
It was a time of darkness, an age of edgy iconoclasts. Punk was dead, indie was years away and culture floated on the flotsam of grunge and alternative. The ‘90s were rough for music fans (and everyone else. Some of us still haven’t recovered from the cancellation of “My So-Called Life). And in the middle of 1994, a melancholy track off a movie soundtrack nestled itself deep within the cerebellums of an entire generation. It never left.
Geico’s latest trip to the nostalgia well features Lisa Loeb, the bespectacled crooner responsible for “Stay,” one of the ‘90s most enduring earworms. It’s the song that launched a thousand school talent show performances and karaoke nights.
Loeb, who parlayed the song’s popularity into a music career, voice acting and even entrepreneurship in the years since, sings a revised version in a spot from The Martin Agency. It’s the latest in the “Audition” series, which has also included blasts from the past Tae Bo creator Billy Blanks and sportscaster Dick Vitale.
“I have always gotten a kick out of the Geico commercials with musicians and celebrities,” Loeb says of her decision to join the campaign. “The spots are always so clever and funny—and totally up my alley. So when they asked me to do something, I knew it would be fun.”
Credits
- Date
- May 04, 2021
- Client :
- Geico
- Agency :
- The Martin Agency
- Vice President Marketing :
- Joe Pusateri
- Assistant Vice President Marketing :
- Amy Furman
- Director Marketing :
- Gary Aurand
- Senior Manager Marketing :
- Tom Perlozzo
- Supervisor II Marketing :
- Tim Ware
- Program Lead II Marketing :
- Olivia Ashby
- Program Lead I Marketing :
- Brighid Griffin
- Program Lead I Marketing :
- Rese Chorpening
- Brand Team Planner Marketing :
- Allison Eckert
- Chief Creative Officer :
- Danny Robinson
- SVP Executive Creative Director :
- Ashley Marshall
- SVP Group Creative Director :
- Neel Williams
- SVP Creative Director :
- Justin Harris
- Creative Director :
- Dave Gibson
- Associate Creative Director :
- Mauricio Mazzariol
- Senior Copywriter II :
- Ken Marcus
- SVP Head of Integrated Production :
- Tasha Dean
- Executive Producer :
- Heather Collier
- Producer :
- Christina Cairo
- Associate Producer :
- Elise Canup
- Senior Business Affairs Superviso :
- Suzanne Wieringo
- Business Affairs Coordinator :
- Lauren Garrett
- Senior Financial Affairs Manager :
- Amy Trenz
- Financial Account Supervisor :
- Monica Cox
- VP Planning Director :
- Lauren Prociv
- Strategic Planner :
- Lauren Embrey
- Associate Strategist :
- Allie Ballard
- SVP Group Account Director :
- Matt Mattox
- Account Director :
- Jon Glomb
- Account Supervisor :
- Allie Waller
- Account Executive :
- Yoon Ko
- Project Manager II :
- Heather Hartman
- Production Company :
- Smuggler
- Director :
- Randy Krallman
- Co-Founder :
- Patrick Milling-Smith
- Co-Founder :
- Brian Carmody
- Executive Producer :
- Sue Yeon Ahn
- Chief Operating Officer :
- Andrew Colon
- Head of Production :
- Alex Hughes
- Producer :
- Ian Blain
- Edit Company :
- The Den
- Editor :
- Christjan Jordan
- 2nd Editor :
- Kati Cali
- Executive Producer :
- Mary Ellen Duggan
- Producer :
- Tamara Treu
- Finishing Company :
- Artjail
- Executive Producer :
- John Skeffington
- Producer :
- Annabelle Cuthbert
- Creative Director :
- Steve Mottershead
- Head of 2D :
- Lee Towndrow
- Head of 3D :
- Ross Denner
- Sound Design :
- Heard City
- Executive Producer :
- Jackie James
- Sound Designer :
- Mike Vitacco
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