It was a time of darkness, an age of edgy iconoclasts. Punk was dead, indie was years away and culture floated on the flotsam of grunge and alternative. The ‘90s were rough for music fans (and everyone else. Some of us still haven’t recovered from the cancellation of “My So-Called Life). And in the middle of 1994, a melancholy track off a movie soundtrack nestled itself deep within the cerebellums of an entire generation. It never left.
Geico’s latest trip to the nostalgia well features Lisa Loeb, the bespectacled crooner responsible for “Stay,” one of the ‘90s most enduring earworms. It’s the song that launched a thousand school talent show performances and karaoke nights.
Loeb, who parlayed the song’s popularity into a music career, voice acting and even entrepreneurship in the years since, sings a revised version in a spot from The Martin Agency. It’s the latest in the “Audition” series, which has also included blasts from the past Tae Bo creator Billy Blanks and sportscaster Dick Vitale.
“I have always gotten a kick out of the Geico commercials with musicians and celebrities,” Loeb says of her decision to join the campaign. “The spots are always so clever and funny—and totally up my alley. So when they asked me to do something, I knew it would be fun.”