Geico's Halloween campaign stars a witch with her own cooking show

New spot from the Martin Agency also features a freaky transfiguration

Published On
Sep 30, 2019

Editor's Pick

It's not even October yet, but here come the Halloween ads. This year, Geico is releasing a series of seasonal spots, starting with a fun TV ad that revolves around a couple of housemates living with a witch. 

The two college student-types compromise on a third roommate (one wants a cat-lover and one wants someone to help with the cooking) by getting Griswalda, a seriously spooky witch. At least they agree on Geico for their renters' insurance—although we're not sure even Geico could sort out the transfiguration that takes place later in the spot. Let's just say it reminds us of a classic Harry Potter moment with Hermione Granger, except VFX have come quite a ways since the Potter films were made. The director was Hungry Man's Wayne McClammy.

Griswalda also appears in a quirky online film, designed for social, hosting her own karaoke cooking show. Geico will follow up wih more social spots with Halloween themes, including one featuring Casper the friendly ghost and another putting the Geico gecko in a creepy situation.  



Sep 30, 2019
Client :
Agency :
The Martin Agency
Vice President Marketing :
Joe Pusateri
Assistant Vice President Marketing :
Amy Furman
Brand Team Manager :
Tom Perlozzo
Brand Team Supervisor :
Tim Ware
Brand Team Program Lead I :
Brighid Griffin
Brand Team Program Lead I :
Olivia Ashby
Brand Team Planner :
Rese Chorpening
Brand Team Buyer :
Catherine Hefferan
Chief Creative Officer :
Karen Costello
Executive Creative Director :
Jerry Hoak
SVP Creative Director :
Neel Williams
Creative Director :
Dave Gibson
Associate Creative Director :
Mauricio Mazzariol
SVP Head of Integrated Production :
Tasha Dean
Executive Producer :
Heather Collier
Senior Producer :
Liza Miller
Junior Producer :
Elise Canup
Senior Business Affairs Supervisor :
Suzanne Wieringo
Senior Financial Affairs Manager :
Amy Trenz
Financial Account Supervisor :
Monica Cox
Project Manager :
Stephanie Ashworth
SVP Group Account Director :
Matt Mattox
Account Director :
Jon Glomb
Account Supervisor :
Allie Waller
Account Coordinator :
Yoon Ko
Project Manager :
Heather Hartman
Production Company :
Hungry Man
Director :
Wayne McClammy
Managing Partner :
Kevin Byrne
Managing Partner :
Mino Jarjoura
Executive Producer :
Dan Duffy
Executive Producer :
Caleb Dewart
Head of Production :
Marian Harkness
Producer :
Rick Jarjoura
Production Supervisor :
Yuki Wakano
Editorial Company :
Union Editorial
Editor :
Christjan Jordan
Associate Editor :
James Bird
Executive Producer :
Joe Ross
Producer :
Danie DuHadway
The Mill LA
Executive Producer :
Anastasia Von Rahl

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