Geico's Halloween campaign stars a witch with her own cooking show
New spot from the Martin Agency also features a freaky transfiguration
Editor's Pick
It's not even October yet, but here come the Halloween ads. This year, Geico is releasing a series of seasonal spots, starting with a fun TV ad that revolves around a couple of housemates living with a witch.
The two college student-types compromise on a third roommate (one wants a cat-lover and one wants someone to help with the cooking) by getting Griswalda, a seriously spooky witch. At least they agree on Geico for their renters' insurance—although we're not sure even Geico could sort out the transfiguration that takes place later in the spot. Let's just say it reminds us of a classic Harry Potter moment with Hermione Granger, except VFX have come quite a ways since the Potter films were made. The director was Hungry Man's Wayne McClammy.
Griswalda also appears in a quirky online film, designed for social, hosting her own karaoke cooking show. Geico will follow up wih more social spots with Halloween themes, including one featuring Casper the friendly ghost and another putting the Geico gecko in a creepy situation.
Credits
- Date
- Sep 30, 2019
- Client :
- Geico
- Agency :
- The Martin Agency
- Vice President Marketing :
- Joe Pusateri
- Assistant Vice President Marketing :
- Amy Furman
- Brand Team Manager :
- Tom Perlozzo
- Brand Team Supervisor :
- Tim Ware
- Brand Team Program Lead I :
- Brighid Griffin
- Brand Team Program Lead I :
- Olivia Ashby
- Brand Team Planner :
- Rese Chorpening
- Brand Team Buyer :
- Catherine Hefferan
- Chief Creative Officer :
- Karen Costello
- Executive Creative Director :
- Jerry Hoak
- SVP Creative Director :
- Neel Williams
- Creative Director :
- Dave Gibson
- Associate Creative Director :
- Mauricio Mazzariol
- SVP Head of Integrated Production :
- Tasha Dean
- Executive Producer :
- Heather Collier
- Senior Producer :
- Liza Miller
- Junior Producer :
- Elise Canup
- Senior Business Affairs Supervisor :
- Suzanne Wieringo
- Senior Financial Affairs Manager :
- Amy Trenz
- Financial Account Supervisor :
- Monica Cox
- Project Manager :
- Stephanie Ashworth
- SVP Group Account Director :
- Matt Mattox
- Account Director :
- Jon Glomb
- Account Supervisor :
- Allie Waller
- Account Coordinator :
- Yoon Ko
- Project Manager :
- Heather Hartman
- Production Company :
- Hungry Man
- Director :
- Wayne McClammy
- Managing Partner :
- Kevin Byrne
- Managing Partner :
- Mino Jarjoura
- Executive Producer :
- Dan Duffy
- Executive Producer :
- Caleb Dewart
- Head of Production :
- Marian Harkness
- Producer :
- Rick Jarjoura
- Production Supervisor :
- Yuki Wakano
- Editorial Company :
- Union Editorial
- Editor :
- Christjan Jordan
- Associate Editor :
- James Bird
- Executive Producer :
- Joe Ross
- Producer :
- Danie DuHadway
- VFX :
- The Mill LA
- Executive Producer :
- Anastasia Von Rahl
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