Johnnie Walker Blue Label has followed up last year's stylish branded film, Gentleman's Wager, with a second act, again starring Jude Law and Giancarlo Giannini.
The first film saw Law bet he could win Giannini's yacht, and in the new 11-minute film, after another wager set in Giannini's beautiful Italian palazzo, he sets out to win a vintage car in an old-fashioned road race to Monaco. On the way he meets a beautiful woman, played by Chinese actress Zhao Wei, breaks down several times, and of course, gets there with moments to spare. Formula 1 heroes Mika HÃ¤kkinen and Jenson Button also appear in cameos.
Law looks debonair throughout, even when covered in engine oil -- could this be an extended audition tape for Bond? -- and the film, once again directed by Jake Scott through RSA, is gorgeously shot in the world of the super-rich. While a ten-plus minute piece of content is surely a gamble for any brand, in this case the wager pays off.