When it comes to cleaning the litter box, there is nothing cat parents hate more than scraping and scrubbing. ARM & HAMMER™ SLIDE™ makes cleanup easier than ever with its patented EZ clean technology that allows the litter to slide right out – no additional effort necessary!

This campaign pays homage to the 1977 classic Saturday Night Fever, taking viewers back to the disco era, giving each character a distinct personality, and incorporating unique and humorous innuendos. By dramatizing the superior performance and product benefits in a light and playful way, we were able to show that there is a fun side to dreaded litter box maintenance.