State Farm Made a Giant Version of James Harden's Head for NBA Fans

Santa Monica Visitors Could Go Inside and Play an Interactive Game

Alexandra Jardine

Published On

Mar 05, 2018

Editor's Pick

State Farm targeted NBA fans on All-Star Weekend by letting them get inside James Harden's head.

The campaign, by Translation, involved a 20-foot 3D replica of the Houston Rockets player's head, constructed on Santa Monica pier. Fans went inside and played an interactive game to help James' State Farm agent Cole Perez (played by Oscar Nunez) clear James' head of distractions and ease his mind ahead of the NBA All-Star game.

The stunt is part of the insurance brand's ongoing "Get an agent that gets you" campaign from State Farm and Translation.

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Credits

Date: Mar 05, 2018

Brand :: State Farm

Client :: State Farm

Agency :: Translation

Chief Executive Officer :: Steve Stoute

Founder :: Steve Stoute

Chief Creative Officer :: John Norman

Group Creative Director :: Matthew McFerrin

Group Creative Director :: Eric Steele

Creative Director :: Tucker Loosbrock

Creative Director :: Stephen Petronis

Executive Producer :: Katie Longmyer

Experiential Producer :: Christine McCharen-Tran

Producer Assistant :: Isabella Roque

Experiential Operations :: Solange Foster

Group Account Director :: Susanna Swartley

Account Director :: Julia Farber

Account Director :: Zach Dioneda

Account Executive :: Chloe Williams

Senior Project Manager :: Meredith Volpe

Director, Content Production :: Miriam Franklin

Business Affairs Director :: Thalia Tsouros

Group Director, Strategy :: John McBride

Director, Strategy :: Geoff McHenry

Junior Strategist :: Rex Nwerem

Social Strategy Director :: John Petty

Context Strategist :: Jazo Moises

Executive Content Producer :: Colleen Miller

Associate Producer :: Maxine Reyer

Editor :: Fafu

Editor :: Karl Lunsford

Editor :: Caleb Nunn

Designer :: Zac Lux

Design Director :: Adam Vohlidka

Producer Assistant :: Jean-Luc Lukunku

Fabrication :: Ron Beach Jr.

Technology Design :: Joshua Davis

Illustration :: Shotopop

Director, Photography :: Niles Harrison

Still Photographer :: Chad Bennett

Need a credit fix? Contact the Creativity Editors

Industry

Sports

Project Type

Print Ad