State Farm Made a Giant Version of James Harden's Head for NBA Fans
Santa Monica Visitors Could Go Inside and Play an Interactive Game
Mar 05, 2018
State Farm targeted NBA fans on All-Star Weekend by letting them get inside James Harden's head.
The campaign, by Translation, involved a 20-foot 3D replica of the Houston Rockets player's head, constructed on Santa Monica pier. Fans went inside and played an interactive game to help James' State Farm agent Cole Perez (played by Oscar Nunez) clear James' head of distractions and ease his mind ahead of the NBA All-Star game.
The stunt is part of the insurance brand's ongoing "Get an agent that gets you" campaign from State Farm and Translation.