State Farm Made a Giant Version of James Harden's Head for NBA Fans
Santa Monica Visitors Could Go Inside and Play an Interactive Game
By
Alexandra Jardine
Published On
Mar 05, 2018
Editor's Pick
State Farm targeted NBA fans on All-Star Weekend by letting them get inside James Harden's head.
The campaign, by Translation, involved a 20-foot 3D replica of the Houston Rockets player's head, constructed on Santa Monica pier. Fans went inside and played an interactive game to help James' State Farm agent Cole Perez (played by Oscar Nunez) clear James' head of distractions and ease his mind ahead of the NBA All-Star game.
The stunt is part of the insurance brand's ongoing "Get an agent that gets you" campaign from State Farm and Translation.
Credits
- Date
- Mar 05, 2018
- Brand:
- State Farm
- Client:
- State Farm
- Agency:
- Translation
- Chief Executive Officer:
- Steve Stoute
- Founder:
- Steve Stoute
- Chief Creative Officer:
- John Norman
- Group Creative Director:
- Matthew McFerrin
- Group Creative Director:
- Eric Steele
- Creative Director:
- Tucker Loosbrock
- Creative Director:
- Stephen Petronis
- Executive Producer:
- Katie Longmyer
- Experiential Producer:
- Christine McCharen-Tran
- Producer Assistant:
- Isabella Roque
- Experiential Operations:
- Solange Foster
- Group Account Director:
- Susanna Swartley
- Account Director:
- Julia Farber
- Account Director:
- Zach Dioneda
- Account Executive:
- Chloe Williams
- Senior Project Manager:
- Meredith Volpe
- Director, Content Production:
- Miriam Franklin
- Business Affairs Director:
- Thalia Tsouros
- Group Director, Strategy:
- John McBride
- Director, Strategy:
- Geoff McHenry
- Junior Strategist:
- Rex Nwerem
- Social Strategy Director:
- John Petty
- Context Strategist:
- Jazo Moises
- Executive Content Producer:
- Colleen Miller
- Associate Producer:
- Maxine Reyer
- Editor:
- Fafu
- Editor:
- Karl Lunsford
- Editor:
- Caleb Nunn
- Designer:
- Zac Lux
- Design Director:
- Adam Vohlidka
- Producer Assistant:
- Jean-Luc Lukunku
- Fabrication:
- Ron Beach Jr.
- Technology Design:
- Joshua Davis
- Illustration:
- Shotopop
- Director, Photography:
- Niles Harrison
- Still Photographer:
- Chad Bennett
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
Related work
State Farm: State Farm : Teammates
State Farm: James Harden crashes Chris Paul's epic moment in latest from State Farm
State Farm: State Farm Takes a Teary Page From 'This Is Us' in Campaign Airing During Show's Return
