Toyota Auris : Get Your Energy Back Projection Mapping
The inside comes out.
Oct 11, 2010
Glue Isobar showcases what's happening on the inside of the hybrid Toyota Auris by projection-mapping it on the outside of the vehicle, as seen in this online film from an event held earlier this month in the Shoreditch area of London. The mapping is meant to illustrate the car's hybrid energy and ability to deliver exceptional fuel economy. The film of the event, produced out of Glue Isobar's digital film division Superglue, has been seeded via various digital channels as well as on the Get Your Energy Back website.