Toyota Auris : Get Your Energy Back Projection Mapping

The inside comes out.

Published On
Oct 12, 2010

Editor's Pick

Glue Isobar showcases what's happening on the inside of the hybrid Toyota Auris by projection-mapping it on the outside of the vehicle, as seen in this online film from an event held earlier this month in the Shoreditch area of London. The mapping is meant to illustrate the car's hybrid energy and ability to deliver exceptional fuel economy. The film of the event, produced out of Glue Isobar's digital film division Superglue, has been seeded via various digital channels as well as on the Get Your Energy Back website.

See the making of video here.

Credits

Date
Oct 12, 2010
Client:
Toyota
Brand:
Toyota Auris
Creative Director:
Seb Royce
Creative Team:
Nathalie Turton
Creative Team:
Lorelei Mathias
Production Director:
Julie Hart
Senior Producer:
Tony Coppola
Head of Innovation:
Dom O'Brien
Innovation Director:
Andy Kinsella
Creative Planner:
Michaeljon Alexander-Scott
Creative Planner:
Katie White
Production:
Superglue
Post Production:
Superglue
Director:
Mark Jenkinson
Animation Director:
Simon Cam
CG Lead:
Gavin Rothery
CG Artist:
Marcus Chaloner
Producer:
Jax Evans
Production Manager:
Vicki Banwell
Production Manager:
Marilyn Napaul
Director, Photography:
Ed Rutherford
Editor:
Jose Gomez
Assistant Editor:
Jamie Jenkinson
Music and Sound Design:
Resonate Music
Projection Mapping:
Igloo Vision 360
Agency:
Glue Isobar-London

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Project Type