Green Giant : Giant High Five

Giant leaps.

Published On
Dec 13, 2011

Editor's Pick

Children in Manchester, England, were invited to high-five the Green Giant in an augmented reality campaign designed to highlight that corn is one of kids' five fruits and vegetables a day.

The stunt, through digital creative agency Work Club and digital production company Grand Visual, saw kids stand on footprints in front of a giant screen in the Old Trafford shopping mall. They then appeared on the screen beside the Green Giant who urged them to jump and high-5 him. Each child got several attempts with three different and more difficult levels to complete and celebratory sweetcorn fireworks were triggered when participants succeeded on all levels.