GLASS : Give a Glass
Advertising industry veteran MiShawn Williams started GLASS, a non-profit trying to decrease use of plastic water bottles in favor of reusable ones. GLASS and Deutsch sent this bottle box to 100 people in ad world. Inside each package is a plastic bo
Published On
Nov 26, 2008
Editor's Pick
Advertising industry veteran MiShawn Williams started GLASS, a non-profit trying to decrease use of plastic water bottles in favor of reusable ones. GLASS and Deutsch sent this bottle box to 100 people in ad world. Inside each package is a plastic bottle filled with the amount of oil it takes to produce one plastic bottle (the oil is fake, but still quite gross and the bottle in the mailer is reused). The package also contains an aluminum reusable bottle, the alternative, and a pamphlet outlining how you can stop providing plastic water bottles for your productions.
Credits
- Date
- Nov 26, 2008
- Client :
- GLASS
- Agency :
- Deutsch-Los Angeles
- Chief Creative Officer :
- Eric Hirshberg
- Group Creative Director :
- Karen Costello
- Creative :
- Brian Miller
- Creative :
- Lu Romero
- Creative :
- Kip Martin
- Producer :
- Isadora Chesler
- Print Service :
- Susan Crowther
- Print Service :
- Bernie Santos
- Project Management :
- Karen Kohn
- Project Management :
- Syvia Gutierrez
- Associate Producer :
- Scarlett Sire
- Brand :
- GLASS
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