A Concierge Makes the Holidays Happy for Everyone in Samsung Mobile's Spot
Global Ad by Adam&Eve/DDB Celebrates Diversity
Editor's Pick
In Samsung Mobile's holiday spot, the concierge of an apartment block does his best to make the holidays happy for a diverse range of residents celebrating Diwali, Hanukkah, Christmas and Chinese New Year.
The spot, by Adam&Eve/DDB, is sound-tracked by Ella Fitzgerald's "Give a Little, Get a Little", and shows him thoughtfully preparing for the four different celebrations with special decorations and events in the lobby of the block. Finally, thanks to an observant young boy who notices his out-of-date cellphone, the residents finally show their gratitude by presenting the concierge a gift -- a brand new Samsung mobile. Gary Freedman at Independent directed the spot.
The ad is running in global markets. Media, handled by Starcom, has been built around the four holidays celebrated by the residents in the ad, and will have bespoke content going live around each event.
Credits
- Date
- Nov 27, 2017
- Brand :
- Samsung Mobile
- Client :
- Samsung Mobile
- Agency :
- Adam & Eve/DDB
- Client :
- Noah Bernard
- Client :
- David Lowes
- Group Chief Creative Officer :
- Ben Priest
- Chief Creative Officer :
- Richard Brim
- Deputy Executive Creative Director :
- Ant Nelson
- Deputy Executive Creative Director :
- Mike Sutherland
- Creative Director :
- Steve Wioland
- Creative Director :
- Matt Woolner
- Agency Producer :
- Panos Louca
- Agency Assistant Producer :
- Christopher Battye
- Creative Planner :
- Ben Worden
- Business Director :
- Charlotte Cook
- Art Director :
- Olivia Chittenden
- Account Manager :
- Alice Sopwith
- Production Company :
- Independent
- Executive Producer :
- Jani Guest
- Producer :
- Cathy Green
- Director :
- Gary Freedman
- Director, Photography :
- Stephen Keith Roach
- Editing Company :
- The Play Room
- Editor :
- Adam Spivey
- Post Production :
- MPC
- Post Producer :
- Magda Krimitsou
- Visual Effects Supervisor :
- Bill McNamara
- Visual Effects Supervisor :
- Ian Murray
- Colorist :
- Jean Clement Soret
- Music Supervisor :
- Siren
- Audio Post Production :
- Factory Studios
- Soundtrack Name :
- Give a little, get a little
- Soundtrack :
- Ella Fitzgerald
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