Adidas' film for its Glitch soccer boots is a crazy mix of retro graphics, animation and random footage
Riotous video directed by Zac Ella at Agile Films is aimed at young players
Apr 20, 2018
Adidas is going out all out to appeal to young soccer playes in a crazy way with a new film for its Glitch interchangeable soccer boots.
Animation, seemingly random found footage and surreal, retro graphics are stuffed into the video, created by Iris and directed by Zac Ella of Agile Films. It's a riot of colorful gifs, collage, different animation styles and live action scenes cut from old ads, pharma videos, wildlife clips and even what looks like a porn film.
It also features young professional players from clubs like Liverpool, Arsenal and Paris St Germain.