With Brexit looming ever closer, a new spot from HSBC U.K. reassures Brits that they still have a place in the global community.
The film, by JWT London, celebrates cosmopolitan character of everyday life in the U.K. and introduces a playful twist on HSBC's new global tagline, "Together We Thrive."
Comedian Richard Ayoade starts the day in a coffee shop with "A Colombian, a Guatemalan or a piping hot Costa Rican," and ends it with Chinese, Italian or Indian cuisine. In between, he stops to appreciate German and Japanese cars, American movies watched on Korean tablets, Siberian dogs, Brazilian footballers, and Swedish flatpack furniture.
Ayoade concludes, "We live on a wonderful little lump of land in the middle of the sea, but we are not an island. We are part of something far bigger."
A spokesperson for HSBC U.K. says, "We have been connecting the world through trade for 152 years. Our new ad campaign reflects our proud international heritage and our commitment to helping people, businesses and communities in the U.K. to thrive."