True sneaker fans may relate to the plight of these unsuspecting Foot Locker shoppers in BBDO's latest campaign for the brand. They arrive at their local store to discover that the kicks they've been searching for are unavailable there, yet they can get them today, if they're willing to travel to another outlet.
There's a twist, however, as the Foot Locker representatives inform the customers that they'll have to pick up their shoes in another country. For the "Pick Up Trips" campaign, the brand sent Dashawn Martin of New York to Milan, Italy, David Tyndale of Ontario, Canada to Amsterdam and Londoner Luke Graydon to Times Square in NYC to complete their search. There, they were also treated to a day of local fun in each city.
"At Foot Locker, one of the things that sets us apart is our global footprint," said Dick Johnson, CEO and President, Foot Locker, Inc. in a statement. "We are proud to play a leading role in shaping and driving sneaker culture in cities around the world. Having the opportunity to share our global viewpoint with Foot Locker consumers is a great reflection of that role."