Greenpeace : Global Warming Has its Price

As writer Icaro Doria explains, these pro bono newspaper ads and wildpostings, which just broke in New York, started with a Saatchi & Saatchi screening of Al Gore's An Inconvenient Truth. This led to CCO Tony Granger's request

Published On
Oct 20, 2006

Editor's Pick

As writer Icaro Doria explains, these pro bono newspaper ads and wildpostings, which just broke in New York, started with a Saatchi & Saatchi screening of Al Gore's An Inconvenient Truth. This led to CCO Tony Granger's request for a "campaign to mobilize opinion makers and business people to pay attention to the global warming problem