Will Ferrell hates on Norway in GM’s Super Bowl ad preview
The automaker will add some humor to its electric vehicle push
Editor's Pick
General Motors has enlisted Will Ferrell to help make its case for electric vehicles. The comedic actor shows up in three videos released today teasing the automaker’s corporate Super Bowl ad, which comes from McCann Worldgroup and will continue GM’s “Everybody In” campaign that debuted in early January, aiming to raise awareness for electric vehicles by plugging them as fun, clean and safe.
Directed by Gifted Youth's Jake Szymanski, the videos show Ferrell holding a grudge against Norway for some reason that is not made clear. However, the ad seems poised to play off the fact that in Norway, unlike the U.S., electric vehicles command major market share—which could be at the source of Ferrell’s jealousy as portrayed in the videos.
According to a Jan. 5 story in The Guardian, Norway last year became “the first country in the world where the sale of electric cars has overtaken those powered by petrol, diesel and hybrid engines.”
Credits
- Date
- Feb 02, 2021
- Client :
- General Motors
- Agency :
- McCann Worldgroup
- Director :
- Jake Szymanski
- Production Company :
- Gifted Youth
- Global Chief Marketing Officer :
- Deborah Wahl
- Director - Brand Experience GM Global Brand Marketing :
- Megan Stooke
- General Director Global Media and Marketing Services :
- Heather E Stewart
- Branded Entertainment Manager :
- Sarah Schrode
- Global Marketing Manager :
- Danielle Yocum
- Chief Creative Officer :
- Chuck Meehan
- Chief Creative Officer :
- Brad Emmett
- Creative Director / AD :
- Michael Raso
- Creative Director / Writer :
- James Lemaitre
- GM Global Business Lead & Chief Executive Officer Commonwealth :
- Grant Theron
- Chief Strategy Officer :
- Anne Feighan
- SVP Group Account Director :
- Michael Panley
- Account Director :
- Jason Dale
- Account Supervisor :
- Amanda Macielak
- EVP Global Director of Content :
- Jeff Beverly
- Senior Producer :
- Adam Van Dyke
- SVP Director of Business Affairs :
- Laurie Pyykonen
- Associate Director Business Management :
- Julie Peterhans
- Associate Director Business Affairs :
- Stacy Swann
- Business Manager :
- Deb Silva
- VP Broadcast Traffic Manager :
- Cynthia Noyes
- Director 2nd Unit :
- Nick Jasenovec
- Executive Producer :
- Josh Morse
- Head of Production :
- Casey Wooden
- Producer :
- Stephan Mohammed
- Director of Photography :
- Kramer Morgenthau
- Editorial :
- Rock Paper Scissors
- Editor :
- Adam Pertofsky
- Executive Producer :
- Shade Shariatzaheh
- Producer :
- Janae Abraham
- Editor :
- Zoe Mougin
- VFX / Finishing :
- Framestore
- Executive Producer :
- Dan Roberts
- Producer :
- Katie Buckley
- Creative Director :
- Alex Thomas
- Audio Mix & Sound Design :
- Lime
- Sound Design and Mix :
- Rohan Young
- Audio Assistant :
- Jeremy Nichols
- Executive Producer :
- Susie Boyajan
- Color :
- Company 3
- Colorist :
- Stefan Sonnefeld
- Color Producer :
- Blake Rice
- Post Music :
- JSM Music
- CEO/CCO/Co-composer :
- Joel Simon
- VP/Executive Producer :
- Jeff Fiorello
- Producer :
- Norm Felker
- Producer :
- Andrew Manning
- Producer :
- Sharon Cha
- Co-Composer :
- Rebecca Riter
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