Will Ferrell hates on Norway in GM’s Super Bowl ad preview

The automaker will add some humor to its electric vehicle push

Published On
Feb 02, 2021

Editor's Pick

General Motors has enlisted Will Ferrell to help make its case for electric vehicles. The comedic actor shows up in three videos released today teasing the automaker’s corporate Super Bowl ad, which comes from  McCann Worldgroup and will continue GM’s  “Everybody In” campaign that debuted in early January, aiming to raise awareness for electric vehicles by plugging them as fun, clean and safe.

Directed by Gifted Youth's Jake Szymanski, the videos show Ferrell holding a grudge against Norway for some reason that is not made clear. However, the ad seems poised to play off the fact that in Norway, unlike the U.S., electric vehicles command major market share—which could be at the source of  Ferrell’s jealousy as portrayed in the videos.

According to a Jan. 5 story in The Guardian, Norway last year became “the first country in the world where the sale of electric cars has overtaken those powered by petrol, diesel and hybrid engines.”



Feb 02, 2021
Client :
General Motors
Agency :
McCann Worldgroup
Director :
Jake Szymanski
Production Company :
Gifted Youth
Global Chief Marketing Officer :
Deborah Wahl
Director - Brand Experience GM Global Brand Marketing :
Megan Stooke
General Director Global Media and Marketing Services :
Heather E Stewart
Branded Entertainment Manager :
Sarah Schrode
Global Marketing Manager :
Danielle Yocum
Chief Creative Officer :
Chuck Meehan
Chief Creative Officer :
Brad Emmett
Creative Director / AD :
Michael Raso
Creative Director / Writer :
James Lemaitre
GM Global Business Lead & Chief Executive Officer Commonwealth :
Grant Theron
Chief Strategy Officer :
Anne Feighan
SVP Group Account Director :
Michael Panley
Account Director :
Jason Dale
Account Supervisor :
Amanda Macielak
EVP Global Director of Content :
Jeff Beverly
Senior Producer :
Adam Van Dyke
SVP Director of Business Affairs :
Laurie Pyykonen
Associate Director Business Management :
Julie Peterhans
Associate Director Business Affairs :
Stacy Swann
Business Manager :
Deb Silva
VP Broadcast Traffic Manager :
Cynthia Noyes
Director 2nd Unit :
Nick Jasenovec
Executive Producer :
Josh Morse
Head of Production :
Casey Wooden
Producer :
Stephan Mohammed
Director of Photography :
Kramer Morgenthau
Editorial :
Rock Paper Scissors
Editor :
Adam Pertofsky
Executive Producer :
Shade Shariatzaheh
Producer :
Janae Abraham
Editor :
Zoe Mougin
VFX / Finishing :
Executive Producer :
Dan Roberts
Producer :
Katie Buckley
Creative Director :
Alex Thomas
Audio Mix & Sound Design :
Sound Design and Mix :
Rohan Young
Audio Assistant :
Jeremy Nichols
Executive Producer :
Susie Boyajan
Color :
Company 3
Colorist :
Stefan Sonnefeld
Color Producer :
Blake Rice
Post Music :
JSM Music
CEO/CCO/Co-composer :
Joel Simon
VP/Executive Producer :
Jeff Fiorello
Producer :
Norm Felker
Producer :
Andrew Manning
Producer :
Sharon Cha
Co-Composer :
Rebecca Riter

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