Will Ferrell hates on Norway in GM’s Super Bowl ad preview
The automaker will add some humor to its electric vehicle push
Feb 02, 2021
General Motors has enlisted Will Ferrell to help make its case for electric vehicles. The comedic actor shows up in three videos released today teasing the automaker’s corporate Super Bowl ad, which comes from McCann Worldgroup and will continue GM’s “Everybody In” campaign that debuted in early January, aiming to raise awareness for electric vehicles by plugging them as fun, clean and safe.
Directed by Gifted Youth's Jake Szymanski, the videos show Ferrell holding a grudge against Norway for some reason that is not made clear. However, the ad seems poised to play off the fact that in Norway, unlike the U.S., electric vehicles command major market share—which could be at the source of Ferrell’s jealousy as portrayed in the videos.