GM tweaked its logo amid the Detroit Lions’ historic playoff run

The Lions advanced to their first NFC Championship game since 1991 with Sunday’s victory over the Buccaneers

Published On
Jan 22, 2024
GM's Detroit Lions logo

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For the first time since 1991, the Detroit Lions are back in the NFC Championship Game—having beaten the Tampa Bay Buccaneers on Sunday. And General Motors is displaying its Motor City pride with a subtle logo redesign to honor the team as it continues its Super Bowl hunt.

The special version of the logo popped up Saturday morning on Detroit’s Renaissance Center, the home of GM. It features a lion’s tail as part of the design.

GM’s Lions logo on Detroit’s Renaissance Center

The creative work came from McCann Detroit in conjunction with Jack Morton Worldwide, two main GM agencies at Interpublic Group.

“It’s an electric time in Detroit, and all of Michigan couldn’t be more excited, GM included. We were born and bred right here and always support the Motor City,” a rep for IPG’s General Motors group said in an email to Ad Age.

Check out an animated version of the logo below.


As of now, barring a late buy, none of Detroit’s Big 3 automakers—GM, Stellantis and Ford—are scheduled to run ads on the Super Bowl, even though it could be the Lions’ first time playing in the Big Game.