Wieden & Kennedy London has invented the "dolph-a-sloth" to show Three U.K. customers just how much fun bingeing can be.
A film for the telecoms company, which is giving away free TV and music streaming this summer, shows the ultra-cute dolphin-sloth mashup in action, frolicking in the ocean and having the time of its life thanks to inspired animation from The Mill.
John Goodman's voiceover reassures customers, "On Three you can stream without using your data. You got no worries, you're chill like dolpha-sloth... You're in deep. Like six seasons deep."
Three U.K. has also partnered with Samsung to create the "Bed 'n' Binge" retreat in a London park. It's a pop-up hotel where each room is inspired by a different Netflix show, so if "Orange is the New Black" is your choice, you get bunk beds and handcuffs to enhance the experience.