Levi's : Go Forth 1
The gods are waiting. . .

Editor's Pick
Writer Charles Bukowski's uplifting poem "The Laughing Heart" helps to frame evocative vignettes of hopeful Berlin youth in a Ralf Schmerberg-directed spot in Wieden + Kennedy Portland's new global integrated for Levi's. The campaign builds on the "Go Forth" campaign W+K introduced in the U.S. in 2009. The spot, along with print, shot by photographers Jeff Luker and Randall Mesdon, and a website celebrate those looking to ensure a better future for the world. Like the Braddock campaign before it, this effort hopes to achieve real change and its website site asks visitors to pledge their support for social change pioneers, who will be highlighted in the coming weeks on the Levi's site. The new global campaign launched earlier this summer with a series of murals in Berlin featuring the work of Portuguese street artist Alexandere Farto, aka "Vhils."
Credits
- Date
- Aug 09, 2011
- Brand :
- Levi's
- Client :
- Levi's
- Agency :
- Wieden & Kennedy
- Creative Director :
- Tyler Whisnand
- Creative Director :
- Jeff Williams
- Creative Director :
- Eric Baldwin
- Copywriter :
- Antony Goldstein
- Art Director :
- Julia Blackburn
- Art Director :
- Steve Denekas
- Art Director :
- Jeff Williams
- Typographer/Typeface :
- Azsa West
- Studio Manager :
- Lis Moran
- Designer :
- Steve Denekas
- Designer :
- Christina Piluso
- Designer :
- Jason Murray
- Media Planner :
- Seth Coffrin
- Project Manager :
- Sylvia Gutierrez
- Project Manager :
- Rob Off
- Print Producer :
- Denise Hanggi
- Art Buyer :
- Jennifer Kramer
- Photographer :
- Jeff Luker
- Photographer :
- Kyle Pero
- Photographer :
- Randall Mesdon
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Susan Hoffman
- Retouching :
- Wieden & Kennedy
- Retoucher :
- Kyle Pero
- Retoucher :
- Amy Corcoran
- Retoucher :
- Saskia Thomson
- Retoucher :
- Peter Lindman
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