Subaru Goat Brochure: A car brochure about a goat

Published On
Jul 06, 2021

Description

To prove the 2020 Subaru Outback truly is the G.O.O.A.T. (Greatest Outback of All Time), we compared it to one of Canada’s most rugged and capable animals – the mountain goat. As part of the campaign, we wanted to give car buyers a way to compare goat vs. G.O.O.A.T. in as much detail as possible. Mirroring the official 2020 Subaru Outback brochure, we created an equally comprehensive brochure just for the mountain goat, distributed in dealerships.

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Credits

Date
Jul 06, 2021
Agency :
Zulu Alpha Kilo
Client :
Subaru Canada
Chief Creative Officer :
Zak Mroueh
Creative Director :
Susie Lee
Creative Director :
Jonathan Smith
Art Director :
Michael Siegers
Writer :
Jonah Flynn
Agency Print Producer :
MJ Martinez
Mac Artist :
Greg Hepinstall
Group Account Director :
David Tremblay
Client :
Geoff Craig
Printer :
The Printing House

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