Goldfish and plants benefit from Barclaycard payment systems in these charming ads

Jeff Low directs campaign from Droga5 London aimed at small business owners

Published On
Feb 22, 2023

Editor's Pick

Some charming storytelling brings to life what could have been a product-heavy message about small business payments in the latest campaign from Barclaycard Business.

Two new ads from Droga5 London show that when small businesses receive their payments easily, everybody wins. Even the office goldfish and the office plant.

Directed by Jeff Low and voiced by actress Julia Davis ("Gavin & Stacey"), the campaign is set in small businesses that use Barclaycard Payments: a boutique hotel and a car service center. In the hotel restaurant, Steve the goldfish is happy because, thanks to the owner's Barclaycard benefits, he got a brand new tank and a "date that will go on for the rest of his life."

The second ad features an office plant, which is now getting regularly watered because the business owner got a new Barclaycard payments card reader.



The tagline for both ads is "the payment part is just the start," together with the message "what's good for small business is good for everyone."

The campaign is running on U.K. TV channels such as ITVX, All4 and Sky, accompanied by radio, digital out-of-home, press, display and social media.  It's the latest effort from Droga5 and Jeff Low to take a clever comedic approach to business banking; previous efforts included a spot about a hardware store owner who waxes lyrical about philosophy, and its debut campaign featuring real-life wacky business owners.




Feb 22, 2023
Client :
Agency :
Chief Creative Officer :
Shelley Smoler
Group Creative Director :
Raph Basckin
Copywriter :
Cecile Robertshaw
Art Director :
Marcos Gemal
Chief Strategy Officer :
Damien Le Castrec
Strategy Director :
Francesca Zedde
Group Account Director :
Georgie Deering
Account Director :
Gabi Dwek
Head of Production :
Peter Montgomery
Agency Producer :
Manon Rees
Director :
Jeff Low
Production Company :
Producer :
Matt Emvin Taylor
Producer :
Kwok Yau
Edit :
Shift Post
Editor :
Saam Hodivala
Post Production :
Sound :
String & Tins

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