McDonald's recent U.K. ads, built around the tagline "Good Times," have had a real feelgood flavor, and the latest is no exception. It features a little boy who's always being told "no;" from the expected places (no running by the pool or jumping on the beds in the bed showroom), to disappointments even at places that are supposed to be fun (like no going on the grass when he gets taken to visit a soccer stadium). Things only look up when he gets to McDonald's. Although you might object to the idea that the only fun a kid can have is in a fast food joint, the performances have enough charm to make this appealing. Leo Burnett London created the ad and Sean Meehan of Bold directed.