This Instagram game centers on sharing diverse Black experiences

Staffers from Goodby Silverstein & Partners' BLK employee resource group created the platform in honor of Black History Month

Published On
Feb 19, 2021

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To honor Black History Month, the talents of Goodby Silverstein & Partners’ Black employee resource group BLK are seeking to capture the diverse Black experience in the form of an Instagram and Facebook Stories game.

Preach is played via an Instagram filter and consists of two rounds. The first is a “rapid fire” segment that asks players yes or no questions about their experiences. They include “Have you ever been told you talk white,” “Has anyone ever touched your hair without asking,” and “Has anyone ever been surprised that you read books?”

The second portion, “Speak On It,” asks players to elaborate on more open-ended questions such as “What’s the line between cultural appropriation and appreciation?” and “What’s your unpopular opinion about being Black in America?”

Junior Communications Strategist Josh German and strategist intern Ezana Ataktli, both members of BLK, led the project.

“Oftentimes seems the narrative is that all Black people must have had the same life experiences, and while there are many that are widely shared across the community, there are also many experiences that aren’t and instead are much more individualized,” German said in a statement. 

“Black people aren’t a monolith,” added Ataklti. “We have so many different opinions and experiences that we never really get a chance to share, so it was cool to create something that really showed that off.” 

Beyond the game, BLK also created a short film, “One Day at a Time,” which aimed to provide a space for GS&P BLK staffers to share their complex and varied experiences as they discuss topics ranging from identity to self-care.


Feb 19, 2021
Agency :
Goodby Silverstein & Partners
Creative :
Josh German
Ezana Ataktli

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