"Being black is not a crime" is the message currently emblazoned on the windows of Goodby Silverstein & Partners' HQ in San Francisco, as the agency takes a stand against racial injustice.
“We have often used our building to amplify our beliefs as a company. Looking at the racism and hate that threatens black Americans every day, we just couldn’t stand by in silence,” said Jeff Goodby, co-chairman and founder, Goodby Silverstein & Partners, in a statement.
“As black men, we have a duty, responsibility and obligation to stand up against racism," said Associate Creative Director Anthony O’Neill. "As an agency, we need to use our collective voices, and stand with the black community. It’s time to hold ourselves accountable. It’s time to stand with George Floyd, Breonna Taylor, Ahmaud Arbery, Eric Garner, all victims of police brutality, and the entire black community."
“What happened to George Floyd was horrifying," added Rony Castor, associate creative director, GS&P. "It was inhumane, and something most Americans can't unsee. But it's something the black community has experienced for far too long. It’s time for our white allies to act. To use their voices, and stand up against systemic racism in every way imaginable.”
O’Neill and Castor were also behind the agency's recent Not a Gun project for Courageous Conversation, which illustrates the disproportionate risks African-Americans face in everyday life by showing how something as innocent as a candy bar can be as dangerous as a gun when held by a black man on the street.