Google celebrates landmark 'firsts' in spot for Women's History Month

Search terms draw a throughline from pioneers to those following in their footsteps

Published On
Mar 04, 2021

Editor's Pick

Google’s Women’s History Month short film is a celebration of the women who were the first in their field—and the many that those firsts inspire. Beginning with pioneering pilots Amelia Earhart, Bessie Coleman, Sally Ride and Eileen Collins, the spot takes a deep dive into the Google searches that underpin the modern understanding of the world.

Next up is chemist and Nobel laureate Marie Curie, followed by a century of female scientists and culminating with Özlem Türeci, the woman behind a Covid-19 vaccine. The search bar then turns to music, beginning with Sha-Rock, hip hop’s first female rapper, and quickly cycling through subsequent greats—Salt-N-Pepa, Missy Elliott, Megan Thee Stallion, Candy Bleakz, South Korean rapper CL and hijabi rapper Mona Haydar—before Cardi B wins a Grammy.

Business, sports, mountaineering and dance get similar treatments, drawing a throughline from the first women to break barriers to the ones following in their footsteps.

The search box format is one Google has used for years in its previous ads and “Year in Search” series, which showcases the most searched terms as a reflection of online society and its interests and values.